Digital Marketing Manager

Genimex is seeking aDigital Marketing Managerwith proven expertise in SEO, AI-driven search, and digital content - someone who can own the execution layer of our marketing function and build the systems behind it. This role is central to how Genimex grows its digital presence, generates a top-of-funnel pipeline, and maintains consistency across all marketing channels.

You will manage key vendor relationships, drive content and social strategy, own marketing analytics and CRM operations, and serve as the in-house expert on SEO and AI search optimization across digital platforms. The Head of Marketing owns overall strategy and brand direction - this role owns execution, infrastructure, and the domain expertise that makes it all run.

ABOUT US
With over 50 years of full-service contract manufacturing experience,Genimexspecializes in product design, engineering and production. Our team helps brands bring new product ideas to life. We have a long history and passion that has enabled us to build trusted relationships with multinational companies, corporations, retailers, established brands, start-ups and investors.

Our services can help brands streamline their supply chain by providing timely ongoing product development support, ensuring intellectual property confidentiality and reducing manufacturing risks and costs without compromising quality. This allows our clients to focus on their sales and marketing efforts.

KEY RESPONSIBILITIES
This role calls for someone who proactively maintains momentum across marketing initiatives—owning key deliverables like newsletters and content calendars, while thoughtfully assessing partner performance through data-backed insights. A strong sense of ownership and accountability is essential.

We are looking for someone with demonstrated experience who:

Brings deep expertise in SEO and AI/GEO search and takes full ownership of that function

Executes independently across multiple channels without constant direction

Manages vendor relationships with accountability - not just coordination

Thinks in systems and builds repeatable, scalable processes

Moves comfortably between technical work, creative writing, and operational tasks

What you’ll own:

Content & Campaigns: Manage the content calendar aligned to campaigns and sales priorities; oversee writers; own newsletter and blog execution, including performance tracking (open rates, CTR, engagement)

SEO & AI/GEO Optimization: Own SEO strategy in partnership with an agency; drive visibility across emerging AI search platforms (i.e. ChatGPT, Perplexity, Gemini); conduct keyword research and monitor site health

Social Media

(LinkedIn): Plan, write, and publish content; manage community engagement; grow audience and track performance

Analytics & Reporting: Own monthly KPI reporting across channels; analyze traffic, rankings, and funnel performance; provide actionable insights and recommendations

CRM & Marketing Ops: Build and maintain email workflows; support lead tracking and reporting; create scalable systems and documentation

Website & Vendor Management: Maintain site content; manage external partners (SEO, design, content) with clear direction, feedback, and accountability

REQUIREMENTS

4-7 years of hands-on digital marketing experiencewith clear ownership (not purely support roles)

Proven track record ofdriving organic growth(traffic, engagement, or pipeline)

Proficiency inmarketing analytics and reporting(i.e., Google Analytics, Search Console), with the ability to translate data into clear insights

Experience withCRM systems and marketing automation, including building and maintaining workflows

Strong written communication skillsacross channels with a consistent, on-brand voice

Comfortable usingAI tools in day-to-day workflowsto improve output and efficiency

Self-directed and highly organized, able to manage multiple workstreams independently

PREFERRED BACKGROUND

Experience inB2B marketing(manufacturing, design, or professional services)

Exposure tosmall to mid-sized, fast-paced teams

Background in or familiarity with theconsumer product or industrial design ecosystem

Ability to travel domestically and internationally as needed (
ROLE DETAILS

Full-time (days) position

Hybrid work environment (3 days on-site in NY: Mon, Tues, Wed)

Reports to: Head of Marketing

In compliance with New York State and New York City pay transparency laws, the base salary range for this role is $90,000 - $110,000depending on experience, skills, and internal equity.This role is also eligible for:

Annual performance-based bonus

Comprehensive benefits package, including health, dental, vision, 401(k), and unlimited paid time off

We are anEqual Opportunity Employer.We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or other protected status under applicable law.

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