YouTube Channel Strategist | The Points Guy

This position is hybrid; based in New York City office Tuesday‑Thursday and fully remote on Mondays and Fridays.

What You’ll Do

Build and execute a YouTube roadmap aligned to company goals: traffic, conversions, audience development, and partnerships.

Define content pillars, series architecture, and publishing cadence at the channel level.

Translate TPG’s editorial and social competencies into YouTube‑native programming.

Pitch series concepts that are platform‑credible, growth‑oriented, and editorially sound.

Lead Shorts strategy as a distinct format with its own publishing goals and performance tracking separate from long‑form.

Drive Performance and Growth

Analyze viewer behavior, retention patterns, and funnel performance, then build strategy around the insights.

Monitor channel health metrics (CTR, average view duration, watch time, impressions, subscriber velocity) and translate them into strategic decisions.

Own thumbnail strategy: establish visual standards, run A/B tests, and partner on execution and iteration.

Optimize for discovery.

Track competitor channels, algorithm updates, and creator economy shifts.

Partner Cross‑Functionally

Provide the strategic brief that informs video production and content direction.

Define how YouTube content ladders into TPG’s broader social distribution, including cross‑format relationships.

Manage and develop a direct report, setting direction, giving regular feedback, and supporting growth.

Collaborate with internal partners to extend content across platforms.

Support monetization opportunities.

Own the Channel Experience

Manage publishing cadence and content calendar.

Keep the channel optimized.

Introduce experimentation, learning, and iterative improvement.

What We’re Looking For

4‑7+ years in YouTube strategy, channel management, or a creator‑side role with a demonstrated portfolio of channel growth.

Fluency in YouTube Analytics: ability to read retention graphs, CTR benchmarks, and impression‑to‑view funnels.

Proven experience building content pillars or series concepts at the channel level.

Strong grasp of click‑through rate drivers and thumbnail, title, and metadata strategy.

Experience building or scaling a Shorts program alongside a long‑form channel.

Hands‑on experience editing YouTube Shorts, or familiarity sufficient to give specific feedback to an editor.

Experience with YouTube Studio, TubeBuddy, or VidIQ.

Strong communicator who can build alignment across production, editorial, and social teams.

Comfortable managing a direct report and giving growth‑oriented feedback.

At ease in a test‑and‑learn environment.

Success in This Role Looks Like

YouTube becomes a consistent top driver of traffic and new audience acquisition for TPG.

Clear, repeatable content formats that perform reliably.

Measurable growth in subscribers, watch time, and click‑through to site.

Integrated alignment between YouTube and TPG’s broader social and editorial strategy.

Nice to Have

Background at a media company, publisher, or multi‑topic content brand rather than a single‑creator channel.

Familiarity with travel, personal finance, or consumer lifestyle verticals.

Experience in creator partnerships or influencer‑led content.

Background with affiliate or performance marketing models.

Comfortable presenting strategic roadmaps and performance reviews to senior leadership.

Compensation
Total Cash Compensation Range: $112,500 – $140,000 per year. The range reflects total cash compensation, which may include base salary only or base salary plus target bonus. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications.

Benefits

Health Insurance Coverage (medical, dental, and vision)

Life Insurance

Short and Long‑Term Disability Insurance

Flexible Spending Accounts

Holiday Pay

401(k) with match

Employee Assistance Program

Paid Parental Bonding Benefit Program

Flexible Paid Time Off (PTO): 20 days for a full calendar year, increasing to 25 days after five years of service.

Equal Opportunity Employment
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity or expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person’s merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. We provide reasonable accommodation where appropriate. If you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.

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