Programmatic Channel Marketing Senior Associate

Programmatic Channel Marketing Senior Associate – Paid Media
Lead the planning, execution, and optimization of complex digital advertising campaigns across programmatic platforms, leveraging both manual and automated methods. Serve as a strategic media partner, mentor junior team members, and drive process improvements through automation and workflow enhancements. Ensure advanced reporting, compliance oversight, and continuous innovation in the programmatic landscape.

Job Responsibilities

Manage execution, monitoring, and optimization of paid media campaigns using advanced manual and automated techniques (API integrations, custom scripts, automation dashboards).

Create QA campaign setups, AI-based workflows, automated bidding, predictive audience targeting, and dynamic creative optimizations.

Develop and implement campaign strategies in collaboration with cross‑functional teams.

Analyze complex campaign data, interpret AI‑driven insights, and recommend optimizations to maximize ROI and achieve KPIs.

Oversee campaign budgets, pacing, and bid strategies for multiple projects.

Troubleshoot and resolve advanced campaign delivery and performance issues.

Guide reporting automation, workflow improvements, and process scaling initiatives.

Prepare and present detailed performance reports, highlighting actionable recommendations.

Mentor and train junior analysts and associates.

Ensure compliance with brand guidelines, privacy regulations, and platform policies.

Stay current with industry trends, platform updates, and best practices.

Required Qualifications, Capabilities and Skills

Bachelor’s degree in Marketing, Business, Communications, or related field.

4+ years of hands‑on experience in paid media and programmatic campaign management.

Advanced proficiency with DV360, The Trade Desk, Amazon DSP, CM360, and other ad tech delivery and reporting platforms.

Strong analytical, communication, and project management skills.

Excellent organizational and multi‑tasking skills.

Proven ability to work independently and lead collaborative projects.

Preferred Qualifications, Capabilities and Skills

Certifications in programmatic platforms (e.g., DV360, The Trade Desk).

Experience with AI copilots, automation dashboards, and campaign setup tools.

Advanced understanding of data feeds, APIs, and ad reporting systems.

Proficiency with data visualization tools and advanced Excel skills.

Benefits
We offer a competitive total rewards package including base salary, commission‑based pay, discretionary incentive compensation, comprehensive health care coverage, on‑site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching, and more. Additional details about total compensation and benefits will be provided during the hiring process.

Equal Opportunity Employer
We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs.

#J-18808-Ljbffr