Technical Web Analytics/Digital Analyst

Web Analytics/Digital Analyst

Responsibilities:
Understanding the behavior and expectations of online visitors
Using a variety of tools to extract and analyze data generated by online user activity
Creating data visualizations and presentations to provide actionable and compelling insights to stakeholders that are easy to understand and have demonstrable results
Implement required tracking and tagging via GTM
Apply necessary statistics and modeling methods to provide insights with existing data
Collaborating with technical data science team members preparing data sets for reports, managing team ETL processes, providing necessary technical and analytical guidance in creating data flows.
Creating and maintaining detailed documentation of scripts, datasets, analytics events, variables, segments, etc.
Working across teams to design custom segments based on historical qualitative and quantitative data that can be used to enhance our reporting
Applying comprehensive views of online consumer behaviors through quantitative (online), and qualitative (voice of customer, usability, etc.) metrics to support stakeholders
Creating and maintaining customized dashboards/reports in our analytics and BI systems
Researching anomalies and/or bugs reported by report users
Requirements:
3-5 years of relevant experience
Strong quantitative analytical capabilities and problem-solving skills
Excellent English skills (communication and writing)
Strong verbal and visual communication skills to present and explain insights
In-depth knowledge of Google Analytics and Google Tag Manager required
Experience in Tableau, Bigquery, python3
Strong proficiency in Microsoft Excel: pivot tables, lookups, etc. and PowerPoint
Stay abreast of new features/developments for additional data gathering opportunities
Excellent attention to detail and accuracy
Curious and passion for learning
Ability to work effectively with different teams in marketing, creative, technical, etc. in a fast-paced environment, under deadlines