Junior Digital Marketing Manager

The Junior Digital Marketing Manager will demonstrate a clear understanding of business needs and goals to plan and execute digital marketing strategies that deliver excellent results and ROI. This role works collaboratively to coordinate and manage digital campaigns to implement a winning marketing strategy

Essential Job Functions:

Create and execute digital marketing strategies
Perform keyword, competitor, industry, and content development research
Optimize paid ad campaigns and manage ad spend
Planning, development and execution of digital programs and campaigns, including website strategy, budget, design, and social media.
Track KPIs through digital analytics and reporting to ensure strategies are achieving client objectives and producing ROI
Manage the call tracking platform
Execute continual research and learning to stay aware of trends within the industry
Prioritize tasks and manage time appropriately to meet short and long-term deadlines
Manage the digital marketing calendar
Work to maintain the online presence and reputation of the company
Working closely with marketing to establish and maintain brand awareness and consistency
Working closely with graphic designers to ensure content consistency
Work closely with Sales to ensure the effectiveness of each campaign

Marketing Strategy & Brand Support
Website Strategy, UX & SEO Collaboration
Digital Advertising & Lead Attribution Support
Google Business Profile (GBP) Optimization & Infrastructure
Reputation Management & Customer Experience Platforms Birdeye Management & Training
Communication Systems & Call Platform Support (8x8)
Process Improvement & Workflow Modernization
8. Customer Communication Enhancements
Reporting, Analytics & System Monitoring
Training & Ongoing Operational Support