Marketing Director

Location
Remote

Full-Time/Part-Time
Full-Time

Exempt/Non-Exempt
Exempt

Compensation
$100,000 - $110,000 annually

Description

Forum Health is seeking a

Marketing Director

to own strategy and execution for new growth initiatives being launched within our healthcare ecosystem. This role is designed for a builder with exceptional brand instincts and performance rigor-someone who can take

early-stage offerings

from concept to measurable success.

This role requires demonstrated experience building or scaling women's brands

(healthcare, lifestyle, beauty/cosmetics, community-driven consumer brands, or adjacent categories), and a strong track record with

digital-first and/or community-based brands .

You will lead positioning, follower/membership growth, integrated go-to-market planning, and funnel performance-in close partnership with Forum Health's internal content, creative, web/CRO, marketing operations, and lifecycle/recall resources, as well as external agency partners supporting creative production and acquisition.

Key Responsibilities

Strategy & ownership
Own annual and quarterly marketing strategy for Forum Health's new growth initiatives.
Define target audiences, positioning, value propositions, and messaging frameworks aligned to Forum Health brand standards.
Build and maintain integrated go-to-market plans across content, community, partnerships, and conversion funnels.
Community + digital-first growth

Develop community-forward growth plans that build trust, engagement, and repeat demand.
Translate community insights into offers, content themes, and conversion funnels.
Build lightweight programs that create momentum (e.g., content series, community activations, ambassadorships, referral loops where appropriate).
Planning & executive reporting

Establish milestones (proof ? traction ? repeatability ? scale) and measurement plans.
Maintain a learning agenda (hypotheses, tests, outcomes, decisions) to inform pivot/continue/pause recommendations.
Deliver concise, data-backed updates and recommendations to executive stakeholders.
Campaigns, funnels & conversion

Partner with web/CRO and marketing ops to create online experiences, lead capture flows, and conversion pathways.
Collaborate with lifecycle/recall to build nurture, retention, and reactivation loops where applicable.
Translate performance insights into rapid iteration of offers, messaging, creative, and funnel steps.
Cross-functional leadership

Coordinate briefs, timelines, approvals, and stakeholder alignment across internal teams and agencies.
Ensure outputs meet clinical credibility requirements and reflect Forum Health's brand voice and standards.
Identify constraints (capacity, operational dependencies, structural factors) and proactively adjust plans for feasibility.
Agency leadership

Lead Forum Health's creative agency support for new initiatives (briefing, QA, deliverables, timelines).
Coordinate acquisition support with performance/SEO partners once thresholds are met.
Manage budgets and ensure quality, speed, and accountability across external partners.
Qualifications

Required

Bachelor's degree in Marketing, Communications, Business, Health Administration, Analytics, or a related field OR equivalent experience in lifecycle/CRM, customer engagement, retention, or marketing operations.
7+ years of marketing experience with ownership of strategy for a product/service line, brand, or growth portfolio.
Proven launch experience (new offerings, new markets, or new service lines).
Direct experience with women's brands

(healthcare, lifestyle, beauty/cosmetics, consumer community brands, or similar).
Strong digital-first and/or community-based brand experience , including building engagement and converting community attention into measurable outcomes.
Strong competency in experimentation, funnel strategy, conversion optimization, and performance measurement.
Experience leading agencies and cross-functional execution.
Excellent communication and executive reporting skills.
Preferred

Experience in regulated industries (healthcare strongly preferred).
Familiarity with lifecycle/CRM marketing and retention/reactivation programs.
Compensation & Benefits

Salary:

The annual base salary range for this position is

$100,000 - $110,000 . Annual base salary range placement will depend on a variety of factors including, but not limited to, education, work experience, applicable certifications and/or licensures. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations
Location:

Remote, US
Benefits:

401(k), 401(k) matching, Health Insurance, Dental Insurance, Life Insurance, Vision Insurance, Paid Time Off
Visa Sponsorship:

Applicant must be authorized to work in the United States without the need for sponsorship now or in the future.

About Forum Health, LLC

Forum Health, LLC is a nationwide provider of personalized healthcare steeped in the powerful principles of functional and integrative medicine. Our providers take a root-cause approach to care exploring lifestyle, environment, and genetics to help each patient achieve their ultimate health goals. Members have access to advanced medical treatments and technology, with care plans informed by data analytics and collaborative relationships.

Forum Health, LLC's parent company, Forum Health Enterprises, Inc., is a full-service Integrative Health/Functional Medicine Ecosystem, supplying a full suite of services including clinics nationwide, telehealth, as well as Inwell Biosciences, a nutraceutical provider, and Power2Practice, a full-service technology enabled EMR practice management solution. For more information, visit www.forumhealth.com.

Third-Party Agencies:

Forum Health does not accept unsolicited resumes from staffing agencies, recruiters, or third-party firms. Any resumes submitted without a signed agreement in place will be considered the property of Forum Health, and no fees will be paid.

EOE Statement
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

This position is currently accepting applications.