PPC Strategist (B2B Paid Media & Analytics)

LB Capital is a performance-driven organization focused on scaling businesses, generating high-quality B2B opportunities, and driving measurable growth. Our team operates with a results-first mindset—where execution, accountability, and data lead every decision.

Overview
We are looking for a results-driven PPC Strategist to take ownership of paid media campaigns and drive measurable growth. This role is ideal for someone who understands how to connect ad performance, tracking, and data to real business outcomes.

You will be responsible for building, optimizing, and scaling campaigns while leveraging advanced tracking and AI tools to maximize efficiency and ROI.

Key Responsibilities

Build, manage, and scale PPC campaigns across Google Ads and other paid platforms

Own performance metrics including CPL, CPA, and ROI

Develop and execute media buying strategies aligned with B2B growth goals

Conduct keyword research and audience targeting to identify high-value opportunities

Implement and manage tracking systems (Google Analytics, Google Tag Manager, attribution models)

Analyze campaign data to optimize performance and improve conversion rates

Leverage AI tools for campaign optimization, automation, and data insights

Manage budgets across multiple campaigns to ensure efficient spend allocation

Collaborate with internal teams on ad creative, landing pages, and funnel performance

Continuously test and refine campaigns to improve results

Requirements (Non-Negotiable)

3–4+ years of hands‑on PPC experience

Proven B2B marketing experience

Expert-level knowledge of Google Analytics and tracking platforms

Strong experience with conversion tracking, attribution, and data analysis

Experience with Go High Level (GHL)

Experience managing campaigns across platforms (Google Ads, Facebook, etc.)

Working knowledge of AI tools in marketing (applied to optimization and performance)

Strong understanding of media buying, SEM, and performance marketing principles

Proven ability to improve and scale campaign performance

What Success Looks Like

Decreasing cost per lead while increasing lead quality

Scaling campaigns without sacrificing efficiency

Making fast, data‑driven optimizations

Taking full ownership of campaign performance

Why LB Capital

Proven track record of scaling and selling businesses

Direct impact on revenue growth—not just marketing metrics

High‑performance, results‑driven culture

Work alongside experienced operators

Fast‑paced environment with real opportunity for growth

Focus on measurable results and long‑term value

This is not a maintenance role. If you’re looking to own results, scale campaigns, and be part of real business growth—LB Capital is built for that.

Work Environment

100% on‑site in Blue Bell, PA

Collaborative, fast‑paced, and performance‑focused

Benefits

401(k) 6% Match

Dental insurance

Health insurance

On‑site gym

Paid time off

Vision insurance

Work Location
In person

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