VP of Brand Growth

Description

We are not looking for someone to build marketing infrastructure. The infrastructure is built. We are looking for the marketing leader who drives it, optimizes it, and scales it - while adding the strategic vision and human leadership that AI cannot replace.

You will own brand, content, demand generation, and marketing operations across four business lines:
LO Recruiting

- Attract experienced loan officers to CMS
Borrower Acquisition

- Generate consumer-facing mortgage leads
Referral Partner Development

- Build and nurture realtor and referral relationships
Executive Thought Leadership

- Manage CEO and COO content pipelines

This is not a blank slate. This is a loaded system that needs a sharp operator to drive it.

Responsibilities

• Drive the AI-powered marketing system to produce consistent, compliant, high-quality content at scale
• Own marketing strategy and execution across all four business lines
• Manage the CEO's and COO's thought leadership content pipelines
• Build and lead a small, high-performing marketing team (2-4 people)
• Own marketing metrics: content velocity, lead generation, compliance pass rate, brand consistency
• Manage paid advertising campaigns (LinkedIn, Google, Meta) within budget
• Ensure 100% compliance on all marketing materials (NMLS, state-specific, RESPA)
• Maintain brand consistency across multiple voices and channels
• Report on campaign performance with a metrics-driven approach

Qualifications

Required
• 8-15 years of marketing experience, including 3+ years in a leadership role
• Experience in financial services, mortgage, fintech, insurance, or another regulated industry
• Demonstrated fluency with AI tools for content creation, research, and automation - not "I have played with ChatGPT," but active, workflow-integrated usage
• Track record of hands-on content marketing execution, not just strategy decks
• Experience managing brand consistency across multiple content creators and channels
• Multi-channel execution: LinkedIn, email sequences, landing pages, paid ads, SEO
• Metrics-driven mindset - you speak in conversion rates, cost per lead, and ROI, not vanity metrics
• Experience managing teams of 3-10 people
• Comfort working in a founder-led company with strong, opinionated leaders

Preferred
• Mortgage industry experience
• Experience with content atomization workflows (one piece into 15+ platform-native assets)
• Paid media management: LinkedIn Ads, Google Ads, Meta
• SEO and programmatic content experience
• Executive ghostwriting or thought leadership management
• Experience with tools in our stack: GoHighLevel, Claude/Anthropic, Airtable
• Startup or growth-stage experience - comfortable being strategic at 9 AM and hands-on at 2 PM