Marketing Coordinator

Marketing Coordinator – Beauty & Personal Care, North and South America
Salary: $70,000-$80,000

Responsibilities

Serve as the primary marketing coordinator for the North and South American Beauty & Personal Care business, supporting delivery of agreed regional marketing plans and commercial priorities.

Translate local market needs, customer insights, competitive dynamics, and commercial priorities into structured briefs and tactical marketing recommendations, aligned with global strategy and brand frameworks.

Ensure all local adaptations and campaign materials remain consistent with global brand guidelines, messaging, tone of voice, and any applicable technical or regulatory considerations.

Work effectively with US and Brazil commercial, technical, and operational stakeholders, with the ability to challenge constructively and influence through clarity, structure, and evidence while maintaining strong working relationships.

Report to the relevant Marketing Manager / Marketing Director for the region or business line.

Campaign Management and Execution - US

Plan, implement, and support integrated marketing campaigns across digital and traditional channels, including email marketing, social media, website content, direct marketing, trade media, and events.

Coordinate customer‑facing communications in line with agreed marketing strategy, campaign objectives, and brand guidelines.

Assist in the coordination and execution of trade shows, webinars, customer events, and industry conferences, including logistics, asset development, promotional activity, and follow‑up.

Support sector‑focused campaigns targeting customers across categories such as cosmetics, personal care, skincare, haircare, hygiene, and household‑related consumer products, where relevant.

Content Creation and Management - US

Work with technical experts and internal stakeholders to create and maintain high‑quality marketing content that resonates with target audiences, supports lead generation, and strengthens brand credibility.

Produce a range of print and digital marketing materials, ensuring alignment with brand guidelines and commercial objectives.

Manage and update website content, continuously reviewing and optimizing pages for engagement, usability, and SEO performance.

Help develop customer‑relevant messaging around ALS capabilities in testing, regulatory support, product development, quality, safety, and analytical services for the Beauty & Personal Care market.

Digital Marketing and Analytics in the US

Manage and maintain the company’s social media presence for relevant campaigns and regional priorities.

Measure and report on performance of marketing campaigns across digital and offline channels, assessing effectiveness against goals, KPIs, and commercial outcomes.

Use content management systems (CMS) to update website content, create landing pages, and manage digital assets.

Ensure website and campaign content is optimized for SEO and lead conversion.

Create and optimise landing pages, forms, and calls to action within the marketing automation platform, such as HubSpot or Pardot.

Qualifications

Minimum of 3–5 years’ proven marketing experience, ideally in B2B services, technical services, consumer product support, or a related sector.

Experience using marketing automation platforms to build, execute, and measure campaigns.

Adobe Creative Cloud proficiency is a plus.

Strong understanding of modern marketing best practices across digital, content, campaign, and event marketing.

Experience with Sitecore CMS preferred; comparable experience with other enterprise‑level CMS platforms also accepted.

Strong analytical and problem‑solving skills, with the ability to interpret campaign and customer data and translate findings into practical marketing actions.

Excellent written and verbal communication skills, with the ability to present ideas and data‑driven recommendations clearly.

Experience with social media marketing and platform management.

Experience developing, executing, or optimizing paid advertising campaigns is a plus.

Proven ability to work both independently and collaboratively in a cross‑functional team environment.

Exceptional organisational and time‑management skills, with the ability to manage multiple priorities effectively in a fast‑paced commercial setting.

Preferred Sector Experience

Experience supporting marketing activities in beauty, personal care, cosmetics, consumer products, or related testing / technical service environments would be advantageous.

Familiarity with customer needs and market dynamics across beauty and personal care brands, manufacturers, formulators, and supply chain partners is beneficial.

ALS is proud to be an equal opportunity employer and is committed to fostering an inclusive work environment where the strengths and perspectives of each employee are both recognised and valued. Qualified candidates will be considered without regard to race, colour, religion, national origin, military or veteran status, gender, age, disabilities, sexual orientation, gender identity, pregnancy and pregnancy‑related conditions, genetic information and any other characteristics protected by the law. We invite resumes from all interested parties, including women, members of minority groups, and persons living with disabilities. ALS also welcomes applications from people with all levels of ability. Reasonable adjustments to support candidates throughout the recruitment process are available upon request.

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