Deputy Press Secretary, New Media & Creative Partnerships

Deputy Press Secretary, New Media & Creative Partnerships

Office of the Mayor
Location: Manhattan
Full-time
Department: New Media & Cultural Comms
$90,000.00 – $100,000.00
Job Description

The New York City Mayor's Office is responsible for overseeing city services throughout the five boroughs, coordinating public agencies and departments, and managing public property. The administration is leading the fight in making the city more affordable, reducing inequality, improving public safety, ensuring delivery of efficient and effective services, and working to make New York City's economy stronger. We value leadership, transparency, fairness, and efficiency as we actively seek diverse talents from various sectors to join our team. The Office of New Media and Cultural Communications is helping to transform the traditional press arm of the Mayor's office into one that includes and engages new media, ensuring that Mayor Mamdani's agenda and achievements reach and mobilize New Yorkers who have historically been left out of the governing process. The Office oversees constituency media relations and ensures a consistent narrative reaches all New York audiences and engages new media and influencers to pitch and deliver stories to the places where New Yorkers get their news.
The Deputy Press Secretary for New Media & Creative Partnerships will serve as a senior operator responsible for translating the administration's priorities into high-impact digital storytelling through creators, influencers, and non-traditional media. This role sits at the intersection of press, partnerships, and culture leading execution of creator-facing media strategy while managing fast-moving, high-visibility moments. This is a strategic and execution-heavy role for someone who can operate like a press secretary and a creative producer.
Key Responsibilities

New Media Strategy & Execution
Creative Partnerships
Comms Integration
Rapid Response & Narrative
Team Leadership
Metrics & Evaluation
About You

You have a strong existing relationship with creators, influencers, or digital outlets. You have a deep understanding of TikTok, Instagram, YouTube, and emerging platforms. You have experience staffing principals and managing high-pressure media environments. You have strong writing skills across formats (briefings, talking points, pitches). You can operate both strategically and in rapid execution mode
Minimum Required Qualifications

High School Diploma or equivalent (GED) required. 4+ years in government communications, digital media, political campaigns, or creator partnerships.
Public Service Loan Forgiveness

As a prospective employee of the City of New York, you may be eligible for federal loan forgiveness programs and state repayment assistance programs. For more information, please visit the U.S. Department of Education's website at https://studentaid.gov/pslf/.
Residency Requirement

New York City residency is generally required within 90 days of appointment. However, City Employees in certain titles who have worked for the City for 2 continuous years may also be eligible to reside in Nassau, Suffolk, Putnam, Westchester, Rockland, or Orange County. To determine if the residency requirement applies to you, please discuss with the agency representative at the time of interview.
Additional Information

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.