Senior Specialist, Ecommerce Growth & Paid Social Media

Senior Specialist, Ecommerce Growth & Paid Social Media As a Senior Specialist, Ecommerce Growth & Paid Social Media at Dreww, you own day-to-day performance execution for ecommerce growth mandates, with a primary focus on Meta-first paid social, including the creative strategy and testing that drives results on the platform. This will represent most of your workload. At the same time, you operate as a generalist growth operator and are expected to step into and own other growth levers when required, including paid search, email marketing, and CRO, ensuring the full funnel works together to drive measurable results.
As a Senior Specialist, Ecommerce Growth & Paid Social Media, you will be responsible for the following:
Own Meta-first paid social end-to-end for a portfolio of ecommerce clients, including setup, launch, optimization, scaling, and ongoing account hygiene.
Own creative strategy for paid social, including research-driven angles, briefs, testing plans, iteration priorities, and performance-based creative decision making.
Own performance against key ecommerce KPIs (CAC, NCAC, MER, AOV, conversion rate, retention) and deliver clear weekly updates, insights, and next steps.
Own spend pacing and budget management with financial rigor, including scaling decisions, efficiency guardrails, and risk management.
Own testing and experimentation across the funnel (audiences, creatives, offers, landing pages, lifecycle moments), and apply learnings to improve results.
Own paid search when required, ensuring it aligns with paid social and supports full-funnel revenue targets.
Own email marketing when required, including campaign and flow priorities that support conversion and retention goals.
Own CRO when required, including landing page and onsite conversion improvements tied to performance goals.
Contribute to broader ecommerce strategy, including product bundling, offer strategy, promotions, and merchandising inputs.
Lead attribution and reporting accuracy by ensuring tracking hygiene, UTMs, conversion events, and platform-to-Shopify reporting alignment.
Build simple forecasts and performance projections to support budget planning, scaling decisions, and revenue targets.
Contribute to UGC and creator programs by supporting creator selection and building clear creator briefs tied to performance outcomes.
Coordinate cross-functional collaborators (web developers, designers, filmmakers, content creators) to ship priorities on time and keep work aligned to performance goals.
Partner with the Group Account Director on recommendations, trade-offs, and performance narratives for clients.
Maintain documentation and repeatable processes (account structure, testing history, learnings, creative insights) so performance compounds over time.
Experience & Skills
3 to 8 years of experience in ecommerce growth or performance marketing, ideally in an agency environment managing multiple accounts.
Strong experience running Meta Ads end-to-end, including campaign builds, optimization, scaling, and structured creative testing.
Strong experience with Meta Pixel, Meta Conversions API (CAPI), and event quality diagnostics.
Strong experience with Meta Commerce Manager, including product feeds, catalog management, and feed-based campaign setup.
Extensive, hands-on experience with Shopify and core ecommerce platform fundamentals, including relevant apps and integrations.
Strong understanding of ecommerce KPIs and performance levers (CAC, NCAC, MER, AOV, conversion rate, retention, LTV).
Experience with third-party attribution tools such as Triple Whale (or equivalent), including blended performance analysis and reconciling reporting across systems.
Strong experience with Google Analytics (GA4) and Google Tag Manager (GTM), including UTM governance, event validation, and measurement hygiene.
Experience with Google Ads, including Search, Performance Max, Shopping, remarketing, and conversion tracking.
Experience with Klaviyo, including campaign execution, flow management, segmentation, and revenue-based performance reporting.
Strong analytical and communication skills, able to explain performance drivers, trade-offs, and next steps clearly (internally and with clients).
Able to coordinate cross-functional collaborators (creative and web) to ship priorities on time and keep work aligned to performance goals.
Perks & Benefits
Group insurance
3 weeks of paid vacation upon hiring
1 week of paid vacation during the holidays
Unlimited paid sick days (physical health, mental health, and menstrual leave)
Double paid holidays
Friday afternoons off in the summer
Day off for your birthday
Hybrid work model with flexible hours
On-site work equipment provided
Monthly cell phone allowance
Feminine hygiene products available on-site
Snacks provided
Budget for training, workshops, and conferences
Peer recognition programs
Quarterly team bonding activities