Marketing Content Specialist

Description
The Marketing Content Specialist is a hands-on, execution-focused role within the Marketing Team, responsible for creating and managing digital content across social media, email, and marketing campaigns.

This role is heavily focused on

content creation, social media execution, and email support , with an emphasis on

Canva design, short-form video, and fast-paced production .

While digital content is the primary focus, this position is a

team-based role , where all Marketing members collaborate on planning calendars, campaigns, and ideas—while also supporting broader marketing needs such as signage, promotions, and in-store events.

This position is

in-office in Minnetrista , with occasional travel to other store locations. (Waconia and Lonsdale MN).

Content Creation & Social Media
Create and schedule daily social media content (Facebook, Instagram, etc.)

Build visual assets using Canva for social, promotions, and campaigns

Capture and edit short-form video content (Reels, Stories, promotional clips)

Assist in developing engaging, on-brand captions and messaging

Be comfortable appearing on camera for promotional or social content

Email & Digital Content
Build and assist in execution of weekly email campaigns

Execute email setup using templates and layouts aligned with brand standards

Support content planning for promotions, events, and seasonal campaigns inconsistency with brand guidelines.

Marketing Team Collaboration
Actively participate in

team planning sessions

for marketing calendars and campaigns

Collaborate with team members to develop creative ideas and content opportunities

Support other team members’ projects and initiatives as needed

In-Store & Campaign Support
Assist with creation of in-store signage and marketing materials

Support execution of promotions, events, and seasonal campaigns

Travel to store locations to capture content and support marketing initiatives (ie: events such as Holiday Open Houses & filming department requests)

Respond to general marketing requests from stores and departments

Customer Engagement
Monitor and respond to social media comments and messages in brand voice

Escalate customer concerns when necessary

Help maintain a positive and engaging online presence

Other Responsibilities
Perform duties in a manner that protects and enhances the Mackenthun’s brand

Collaborate with store teams and leadership across all locations

Assist with events, promo

Benefits Summary for Full Time:
Medical, Dental, Vision

401k

Employer Paid Life Insurance

Long Term & Short Term Disability

Hospital, Critical Illness, Accident

Paid Vacation and Paid Holidays

Sick & Safe Time

Shift differentials for working Sundays & Holidays

10% discount at any Mackenthun’s locations

Referral bonuses

Dietitian services

Requirements
Education & Experience
Associate degree or equivalent experience

1–3 years experience in marketing, content creation, or social media

Experience with retail, grocery, or customer-facing brands is a plus

Required Skills (Non-Negotiables)
Strong Canva experience

(daily design use)

Experience creating and editing

short-form video content

Familiarity with

social media platforms and scheduling tools

Basic experience with

email marketing platforms

(MailerLite or similar)

Ability to work in a

fast-paced, high-volume content environment

Strong written and verbal communication skills

Key Strengths
Creative thinker with strong attention to detail

Ability to execute quickly while maintaining quality

Strong communication and collaboration skills

Comfortable working both independently and as part of a team

Organized and adaptable with shifting priorities

Nice to Have
Photography experience (product or lifestyle)

Basic Adobe skills (Premiere Pro, Photoshop, etc.)

Copywriting experience for short-form marketing content

Experience working with brand guidelines

Work Expectations
In-office role based in Minnetrista

Occasional travel to other stores (Waconia and Lonsdale MN)

Ability to support events, including occasional evenings or weekends

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