Digital Marketing & Automation Specialist

Virtual Assistant – Digital Marketing & Automation Specialist
Location: United States (Remote)

Employment Type: Part-Time (Minimum 10 hours/week initially)

Industry: AI Technology / Digital Marketing / SaaS

Position Overview
The Virtual Assistant – Digital Marketing & Automation Specialist will support the founder with marketing execution, automation workflows, digital advertising management, and general operational tasks. This role requires someone technically skilled, proactive, and capable of working independently without requiring extensive training. The VA should be comfortable handling multiple responsibilities across marketing, automation, and technical support tools. Because the founder works in a fast-moving startup environment, tasks may vary depending on the needs of the business.

Key Responsibilities

Digital Advertising Support

Assist with managing and optimizing paid advertising campaigns.

Assist with Google Ads campaign management.

Monitor performance metrics and campaign optimization.

Conduct keyword research.

Analyze campaign results and provide insights.

Support with A/B testing of ads.

Manage budgets and ad reporting.

Help troubleshoot campaign issues.

Support other digital advertising platforms if required.

Marketing Automation & CRM Management

Build and maintain automation workflows.

Manage lead capture funnels.

Configure triggers and automations.

Support CRM database organization.

Implement marketing sequences.

Integrate marketing tools and platforms.

Primary platform: GoHighLevel (GHL).

Funnel and Campaign Setup

Assist with building and maintaining marketing funnels.

Landing page updates.

Funnel optimization.

Lead generation flow improvements.

Integration with automation tools.

Campaign setup and deployment.

Technical & Marketing Support

Provide technical assistance for digital marketing initiatives.

Updating marketing campaigns.

Managing integrations between tools.

Supporting marketing launches.

Implementing marketing strategies provided by the client.

Troubleshooting technical issues within marketing platforms.

General Virtual Assistance

Assist the founder with various operational and marketing tasks as needed.

Research tasks.

Data organization.

Marketing setup assistance.

CRM updates.

Light reporting and documentation.

Tasks may vary depending on project needs and client priorities.

Required Skills & Experience

Digital Marketing

Google Ads management experience

Understanding of PPC advertising

Campaign analytics and optimization

Marketing funnel understanding

Automation

Experience with GoHighLevel (GHL)

Marketing automation setup

CRM management

Workflow creation

Ability to manage multiple marketing platforms

Basic understanding of SaaS tools

Familiarity with integrations and automation logic

Highly organized

Detail-oriented

Strong problem-solving skills

Able to work independently

Adaptable to changing tasks

Good communication skills

Preferred Skills (Highly Advantageous)

Experience with AI or SaaS products

Funnel-building experience

Marketing analytics reporting

Experience supporting startup founders

Experience handling multiple digital marketing tools

Tools & Platforms
The VA may work with the following tools:

Primary tools: GoHighLevel (GHL), Google Ads

Other possible tools: CRM systems, Marketing automation platforms, Funnel builders, Analytics tools, Communication platforms

Work Setup

Remote work

Initial commitment: Minimum 10 hours per week

Flexible tasks depending on business needs

Potential for role expansion if the partnership works well

Client Preferences & Important Notes

Experience Level: Client prefers experienced VA candidates who can operate with minimal training.

Flexibility: Tasks may vary frequently depending on client work with their own customers.

Independence: Can work independently, require minimal micromanagement, can adapt to changing priorities.

Technical Capability: Strong preference for candidates with GoHighLevel automation expertise, Google Ads management experience.

Past Experience Consideration: The client has previous negative experiences with VAs; reliability and proactive communication will be important.

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