Production Solutions, Marketing Communications Advisor

As a Production Solutions, Marketing Communications Advisor, you will shape and activate the brand, communications, and marketing engine that drives growth for OFSE’s priority products and solutions. You will blend product marketing, demand generation, external communications, brand stewardship, and strategic planning to accelerate pipeline, enhance OFSE’s positioning, and strengthen commercial readiness. You will translate complex OFSE technologies into compelling value propositions and partner with COE and regional teams to deliver high‑impact integrated campaigns that elevate OFSE’s external profile and commercial impact.

Responsibilities
Strategy

Partnering with OFSE Product Line leadership, Strategy, Sales, and Technology to align BMEC strategies with segment growth priorities

Providing strategic counsel on customer and audience‑led best practices to evolve marketing and communications activities

Supporting campaign and activity prioritization, pipeline target setting, and marketing resource allocation with COE teams

Product Marketing & Demand Generation

Translating segment growth priorities into integrated multichannel campaigns (ABM, nurture, paid media, digital, webinars/events)

Leading go‑to‑market planning for product and solution launches in partnership with COE teams

Developing differentiated value propositions, messaging frameworks, and competitive narratives

Building buyer personas and end‑to‑end buyer journeys with product management and technology teams

Developing campaign briefs and orchestrating delivery with BMEC COE and regional teams

Ensuring alignment between campaign messaging, PL priorities, and enterprise narrative

Partnering with COE on testing, optimization, and data‑led improvements

External Communications & PR

Defining, maintaining, and activating the OFSE external narrative aligned with enterprise brand strategy

Supporting PR COE with insights and content for media, trade outlets, and industry influencers

Developing proactive earned and owned story pipelines (technology milestones, customer value stories, partnerships, sustainability impacts)

Supporting case studies, customer references, thought leadership, and signature OFSE stories

Supporting segment‑specific issues/crisis communications and shaping executive visibility for segment leaders with COE

Metrics, Performance & Insights

Establishing KPIs for campaigns, content, and communications (MQL SQL, SOV, sentiment, engagement)

Leveraging COE dashboards to track ROI, attribution, and pipeline impact

Analyzing content performance, launch effectiveness, message recall, and enablement adoption

Providing insights to refine value propositions, GTM plans, and communication strategies

Brand & Content Governance

Ensuring consistency of brand, tone, and messaging across all content and campaigns

Partnering with COE content, marketing, and creative teams to manage editorial calendars and content quality

Maintaining governance processes for asset creation, creative reviews, and content prioritization

Qualifications

Hold a Bachelor’s degree in marketing, business, or a related field

Bring 5+ years of B2B marketing experience in an industrial or technical engineering environment

Have knowledge of oil & gas upstream markets, technologies, and drivers (preferred)

Understand B2B value chains and client drivers

Demonstrate experience managing marketing projects, marketing technology systems, and analytics

Bring strong storytelling and communication skills

Be able to coordinate multiple projects and manage multiple stakeholders

Show flexibility, willingness to learn, and the ability to drive alignment across teams

Work Arrangements
This role is in general hours (8AM – 5PM).

Benefits

Contemporary work‑life balance policies and wellbeing activities

Comprehensive private medical care options

Safety net of life insurance and disability programs

Tailored financial programs

Additional elected or voluntary benefits

You will be eligible to participate in Company‑sponsored benefit programs, including health & welfare programs and the Thrift Plan (401(k)). Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.

This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.

Internal Title
The Baker Hughes internal title for this role is: Communications Advisor - Comm Business Partner.

Equal Opportunity Employer
Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

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