Digital Marketing Manager

Job Title:

Digital Marketing Manager
Company:

Renken Remodeling
Location:

Hybrid/Remote (serving MD, VA, WV, PA, FL)
Employment Type:

Full-time, Exempt
Renken Remodeling is a growing home remodeling company seeking a Digital Marketing Manager who is obsessed with systems, ad platforms, and lead performance. This role owns our digital lead generation engine and keeps a tight handle on data, tracking, and ROI.
Key Responsibilities

Own and optimize paid/organic campaigns (Google Ads, Meta, YouTube, etc.) with a focus on cost per lead/demo and cost per sale.

Manage third-party lead providers, monitor lead quality, and adjust budgets and sources based on performance.

Build and improve funnels: landing pages, forms, thank-you pages, and follow-up flows to maximize conversions.

Configure and maintain tracking and attribution (UTMs, pixels, conversion events) across platforms and tools.

Create clear performance reports and dashboards; share insights and recommendations with leadership.

Collaborate with sales and events teams to ensure consistent lead handling, follow-up, and feedback loops.

Coordinate with web/SEO resources to strengthen local visibility in our service areas.

Qualifications

3–5+ years of performance-focused digital marketing experience.

Hands-on experience managing Google Ads and Meta campaigns.

Experience with lead generation for service-based or home improvement businesses strongly preferred.

Strong analytical skills and comfort with spreadsheets and platform reporting.

Familiarity with CRM/lead management tools and basic marketing automation.

Clear communicator who can work closely with sales, operations, and outside partners.

What We Offer

Competitive salary with performance-based bonus opportunity.

Chance to build and scale the digital marketing function in a growing, multi-state company.

Collaborative, results-driven team environment.