Director of Product Marketing

Job Type

Full-time

Description

ABOUT THE ROLE

The Director of Product Marketing will lead product marketing strategy and execution for Teach to One , ensuring our value is clearly articulated, evidence-backed, and compelling for key K-12 decision-makers and influencers. This role is ideal for a thinker/doer and player/coach who can translate product capabilities, customer needs, and implementation realities into differentiated positioning, go-to-market plans, and sales enablement that drives adoption and growth.

This role reports to the Vice President of Marketing and will manage several contractors/vendors. You will partner closely with Sales, Product, and Program Success teams to ensure alignment of the product roadmap and go-to-market priorities, supporting clear messaging, launch planning, field readiness, and ongoing product adoption, usage, and expansion. You will also collaborate with the Senior Director of Communications to ensure alignment with New Classrooms' external storytelling and thought leadership efforts.

WHAT YOU WOULD DO

Lead Teach to One 's positioning, messaging architecture, and audience-specific talk tracks, ensuring consistency across the buyer journey
Translate product strategy, product roadmap, and customer needs into clear differentiation, proof points, and go-to-market priorities in partnership with Sales, Product, and Program Success
Run ongoing customer, market, and competitive discovery, synthesizing insights into actionable recommendations
Manage the customer advisory council
Own the evidence and proof stack: case studies, implementation spotlights, outcomes claims, and "how it works" narratives, grounded in real customer results
Lead go-to-market planning and customer-facing launches for new features/offers, including target audience, value proposition, rollout plan, internal readiness, and success metrics
Partner with Sales to create and continuously improve sales enablement (decks, one-pagers, objection handling, competitive comparisons, demo support) that support adoption, renewals, and expansion
Oversee Teach to One channel activation across website, email, social, SEO/SEM, and events, ensuring channels are cohesive, optimized, and aligned to product marketing priorities
Collaborate with Sales and Program Success to develop campaigns and supporting collateral that drive engagement, pipeline, adoption, usage, renewals, and expansion
Collaborate with the Senior Director of Communications to align broader external storytelling with Teach to One priorities
Define and track success metrics, assess ROI, and drive iteration based on performance
Manage contractors/vendors and budgets to deliver high-quality outputs on time and on brand
KEY COMPETENCIES OF THE ROLE A creative thinker with a strong understanding of product marketing, branding, and storytelling
Understands K-12 buyer and user needs, and can translate them into clear customer value, launch priorities, and adoption pathways; influences product roadmap decisions by bringing market and customer insight
Earns trust across departments, providing excellent internal customer service, aligning teams and driving decisions without formal authority
Naturally takes the initiative, driving projects and outcomes without needing constant direction
Must demonstrate exceptional attention to detail, adhering to timelines and quality expectations
The ability to utilize data to drive decisions, assess ROI, and optimize campaigns is essential
Strong project management skills, with the ability to effectively prioritize a high volume of work
Exceptional written and verbal communication skills, with a critical eye for copy and design
WHAT WE ARE LOOKING FOR You embody our core values : Prioritize People, Initiate and Innovate, Lifelong Learning, Creative Collaboration, Purposeful Partnerships and Considered Confidence
Bachelor's degree in Marketing or a related field, or equivalent experience
Minimum of 8 years of experience in marketing, with substantial experience in product marketing having worked closely with product leadership and technology teams
K-12 education sector experience required
Product marketing experience for a software product with frequent feature releases is required
Strong familiarity with CRM and marketing automation tools (e.g., Salesforce and Hubspot) and comfort using data to drive decisions
Proven experience in managing external vendors, as well as facilitating cross-functional collaboration

ROLE CLASSIFICATION AND BENEFITS

This role is remote, full-time, and includes benefits such as rich medical, dental, and vision insurance, 41 paid days off per year (prorated for the period in which you work), paid parental leave, a professional development budget and a quarterly cell phone subsidy.

The hiring salary range for this role is $99,000 - $110,000 and will be commensurate with experience. We have a hiring salary range of $110,000 - $120,000 for specific higher cost of labor locations, which include New York City, Washington DC, Boston, San Francisco/Oakland, Los Angeles, Seattle and their metro areas.

New Classrooms is a fully remote organization. All employees work from home, and occasionally travel for in-person get-togethers and off-sites.

EQUAL OPPORTUNITY

All qualified applicants will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or sex.

ABOUT NEW CLASSROOMS

New Classrooms is a national non-profit organization focused on reimagining math education for all students. We are a fully remote team of educators, technologists, and advocates committed to the idea that all students deserve an educational pathway that meets them where they are and gets them to where they need to be. We partner with schools, districts, and states to support the implementation of our personalized, competency-based math solution, Teach to One Roadmaps , while also advocating for shifts across the K-12 landscape to create the conditions for more student-centered learning.

Salary Description

$99,000 - $120,000