Social Media & Recruiting Coordinator

Social Media & Recruiting Coordinator
Company:

Shamrock Roofing

Type:

Full-time

Location:

Overland Park, KS — In-office / hybrid

Compensation:

$45K–$60K base + performance bonuses tied to qualified applicants and hires

Why this role exists
We're scaling our roofing sales team and the best closers don't come from Indeed — they come from seeing our brand, our culture, and our top reps' paychecks on TikTok, Instagram, and YouTube Shorts. This role owns that pipeline end-to-end: create the content that pulls applicants in, then screen and move them through the hiring funnel. This is a builder role. You'll have creative control, a real budget, and a direct line to the owner.

What You'll Actually Do
Content creation (60% of your time)

Produce 5–10 short‑form videos per week across TikTok, Instagram Reels, and YouTube Shorts

Capture day‑in‑the‑life footage with our sales reps, install crews, and storm chases

Write hooks, scripts, and captions that make people want to sell roofing for Shamrock

Run our employer‑brand presence on LinkedIn and Facebook

Track what's working — views, applicants per video, cost per qualified lead

Recruiting funnel (40% of your time)

Respond to inbound applicants within 24 hours

Run initial 15‑minute phone screens against a defined scorecard

Schedule qualified candidates with the sales manager for ride‑alongs and final interviews

Maintain the applicant tracker (CRM/spreadsheet) so nothing slips

Follow up with candidates who ghost or stall — recover the ones worth recovering

Required
Who we're looking for

Portfolio or active social accounts showing you can produce short‑form video that actually performs (don't just say you can — show us)

Comfortable on camera and behind it

Strong phone presence and written communication

Organized enough to run a candidate pipeline without dropping people

Self‑starter — we'll give you direction, not a script for every video

Bonus points

Experience in trades, home services, or recruiting

Basic editing chops in CapCut, Premiere, or similar

You've hired or screened candidates before

You've grown a social account from zero

Not Required

A marketing degree

Prior roofing knowledge (we'll teach you)

What You Can Expect From Us

Honest feedback, fast decisions, no corporate red tape

Budget for gear, software, and paid promotion

A team that will actually show up when you want to film them

Real growth path — this role can become Head of Marketing or Director of Talent as we scale

Shamrock Roofing is an equal opportunity employer. We hire based on skill, hustle, and fit — nothing else.

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