Social Media Specialist

About The Role

Shamrock is looking for a Social Media Specialist to join our dynamic marketing team. This role will help bring our brands to life online by creating, scheduling and monitoring engaging content across our social media platforms. This role is hands‑on and execution‑focused — perfect for someone who is creative, detail‑oriented and eager to grow in the social media space.
What You’ll Do

Develop and execute platform‑specific strategies to grow followers, reach and engagement organically
Identify trends, hashtags and content opportunities to increase visibility
Create a social content calendar that optimizes posting schedules, captions and formats for each platform (Instagram, Facebook, LinkedIn, Reddit, etc.)
Collaborate with internal teams (e.g., marketing, creative, sales, recruiting, events) to align social media efforts with broader marketing initiatives and company objectives
Assist in light video editing and basic content formatting as needed
Write and edit copy for social media posts and coordinate with designers to produce graphics, photos, videos and GIFs tailored to each platform
Provide input on content formats that drive engagement (short‑form video, carousels, stories, etc.)
Ensure brand voice and consistency across all social channels
Respond to reviews across various review platforms (Trustpilot, Google Business, App Store, etc.) to assist with community management
Monitor and interact with comments, messages and mentions across social platforms in a timely and brand‑appropriate manner
Build and nurture relationships with industry influencers, partners, RTS Agents and other brand advocates to expand our reach and credibility
Escalate customer service issues or sensitive interactions when necessary
Track key performance metrics and use data to refine strategy and improve performance
Develop regular performance reports highlighting reach, engagement, traffic, and conversion metrics
Stay current with platform updates, algorithm changes and emerging trends
Proactively recommend new opportunities for growth and engagement
What You’ll Bring

3-5 years of experience in social media, digital marketing or related internship experience (agency or in‑house)
Familiarity with major social media platforms (LinkedIn, Instagram, Facebook, Reddit, etc.) and social media management tools (e.g., Sprout Social)
Strong writing, editing and organizational skills
Ability to manage multiple tasks and deadlines in a fast‑paced environment
Creative thinker with a collaborative attitude and willingness to learn
Benefits

Training and Development: Ongoing training and professional development opportunities
Medical: Fully paid healthcare, dental and vision premiums for employees and eligible dependents, and gym benefits
Financial: Generous company 401(k) contributions and employee stock ownership after one year
Work-Life Balance: Competitive PTO and work from home opportunities after an introductory period

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