Regional Manager Brand & Trade Marketing- Kivu Cluster Goma, Congo, the Democrat

## Regional Manager Brand & Trade Marketing- Kivu ClusterGoma, Congo, the Democratic Republic of the## **Role profile**The Regional Manager Brand & Trade Marketing is responsible for implementing Vodacom Congo’s Brand and Trade Marketing strategies within the assigned commercial region. The role ensures consistent brand execution, effective trade visibility, and impactful marketing activations aligned with the national strategy while adapting to local market dynamics. He/she acts as the bridge between the Head Office and the region, guaranteeing brand consistency, Go To Market and measurable marketing impact across all regional touchpoints.## **Core competencies, knowledge and experience [max 5]:****Competencies**

• Strong execution skills with a high attention to detail.

• Excellent planning, coordination, and reporting abilities.

• Strong collaboration and stakeholder management.

• Creative problem-solving with a commercial mindset.

• Ability to work autonomously and deliver under pressure.

**Knowledge**

• Solid understanding of Brand Management and Trade Marketing principles.

• Good grasp of commercial operations and retail environment.

• Familiarity with consumer insights and marketing performance metrics.

• Understanding of telecom or FMCG industry dynamics.

**Experience**

• Minimum 5 years of experience in marketing, trade marketing, or brand management roles.

• Proven experience in executing marketing campaigns and managing visibility projects.

• Experience in cross-functional collaboration between marketing and sales.

• Exposure to regional or field operations is a strong advantage## **Qualifications*** University Degree in Marketing, Business Administration, Communication, or equivalent.* Fluent in French and good command of English (both written and spoken).**Key performance indicators (KPIs)**

• Brand visibility and compliance score.

• Campaign execution quality and timeliness.

• Trade activation ROI and sales uplift.

• Achieve CBU Regional Market Share Target

• Regional BMS, NPS, Mystery ShoppingTop skillsBrand DevelopmentAdvertisingPublic RelationsCreative ExecutionBusiness Development
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