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Field Marketing Manager - Metro NYC

New Ground Promotions (NGP), New York, NY, United States


Role Overview
A Field Manager (FM) spearheads all aspects of localized experiential activity from development through execution. This single point of contact is responsible for delivering on all event and reporting needs. Projects can vary from experiential consumer activations, product launches, influencer dinners, pop-ups, festivals, to other regional brand activations. You will be the client liaison for the region on all programs from development through execution, managing all facets with a team based in each assigned market within your region.

This position is responsible for performing skilled computer duties with extreme attention to detail.

Job responsibilities

Serve as the primary point of contact for regional brand and sales teams as well as agency partners

Build, develop and nurture client relationships within respective regions inclusive of commercial marketing, local sales, state managers and distributor partners, etc.

Oversee all aspects of field operations for assigned markets, including staff recruitment, brand/program trainings, logistic management, scheduling, on-site management, reporting, quality assurance and communication with leadership

Fully understand the client’s business needs and challenges (including current industry knowledge), while delivering on agency’s business objectives and goals.

Work with the Field Marketing Director and FMA to develop, manage, and reconcile execution budgets, including T&E, throughout programming

Approve of payment for staff once event is completed

Gather and share market, target, and cultural insights related to program performance, competitors, trends, and threats

Communicate program results, summarizing findings, and work with senior team members to recommend program enhancements and/or changes to optimize business growth and opportunities

Providing added value to client's business through seamless execution, innovative solutions, and progressive ideas.

Manage storage unit and POS inventory on an ongoing basis

Conduct monthly inventory audits and complete required reporting

On-site support of all event production elements pre, during and post event

Determination of recruitment profile along with hiring of staff for each event

Qualifications & Requirements

Experience overseeing spirit-based programming preferred

Proficiency in respective brand programming and education

Exceptional organizational and communication skills

Strong track record of establishing and maintaining cross-functional, working relationships (in-person and remote).

Proven ability to multitask and handle multiple projects and varied workstreams

Excellent project management skills, including planning, scheduling and vendor negotiation

Experience training peers and subordinates, while monitoring the team’s resulting output.

Knowledge of design, lighting, sound, video, photography and social media

Proficiency with Google Workspace, Docs, Sheets, Slides

Ability to travel for client meetings, site visits and event executions

Keen awareness of event industry activity

An eclectic sense of style and creativity

Ability to work long hours, weekends and holidays

1- 3 years of Field Marketing Experience

Compensation Structure

Bonus: 10% of base tied to program KPIs, company financials.

Milestone Bonuses: Triggered by revenue growth, expansion wins, or market launches

This position is based in the Metro NYC area

Benefits Snapshot

Medical, Dental & Vision Insurance – Multiple plan options with telemedicine access

Generous PTO & Paid Holidays – Prioritizing work-life balance

Life & Disability Insurance – Company-paid options for added security

HSA & FSA Plans – Tax-advantaged savings for healthcare and dependent care

Employee Assistance Program (EAP) – 24/7 confidential support services

Professional Development – Ongoing training and leadership growth

Wellness Perks – Gym discounts, wellness programs, and more

At NGP, we are a group of people growing together and having fun doing it. We support a diverse and inclusive environment where everyone has a voice to contribute to the team. We value unique insights, respect all backgrounds, and enjoy sharing our experiences.

NGP is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.

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