Coordinator, Marketing

Marketing Coordinator

Position Overview

We are seeking an experienced Marketing Coordinator to support the execution of marketing initiatives across product marketing, general marketing, and operations. This role is a critical support function responsible for ensuring marketing programs are executed efficiently, on time, and to a high standard.

This role will also contribute to campaign planning and execution strategy, making recommendations that impact marketing programs and overall effectiveness.

This role requires a highly organized and detail-oriented professional who can manage multiple priorities, ensure successful delivery of projects, and support cross-functional teams through strong coordination and follow-through.

Key Responsibilities

Campaign & Product Marketing Support

Responsible for supporting the execution of integrated marketing campaigns and product promotions across channels
Coordinate product data, imagery, and marketing assets to ensure accuracy and readiness for deployment
Ensure successful delivery of campaign components including email, web, and collateral assets
Support content development and ensure consistency with brand and messaging standards

Marketing Operations & Execution

Accountable for timelines and deliverables across assigned marketing projects and campaigns
Maintain and manage campaign trackers, project timelines, and execution workflows
Ensure all deliverables are completed on schedule through proactive coordination with internal teams
Execute email marketing campaigns including list management, QA, and deployment
Manage CRM data updates, segmentation, and list hygiene to support campaign performance
Prepare and maintain reports, dashboards, and presentations to track marketing activity and results

Process & Workflow Support

Responsible for supporting and maintaining marketing processes to ensure efficient execution
Identify gaps or delays in workflows and escalate or resolve issues to keep projects on track
Ensure adherence to established processes, timelines, and quality standards across all deliverables
Distributor & Vendor Coordination

Support marketing initiatives for distributors and partner programs, ensuring timely delivery of materials and communications
Coordinate with external vendors and agencies to ensure deliverables meet expectations and deadlines
Monitor execution of vendor-supported projects and follow through on outstanding items
Tradeshow & Event Support

Support the execution of tradeshows and events, including logistics, materials coordination, and timelines
Ensure all event deliverables are completed on time and aligned with brand standards
Coordinate with internal teams and vendors to support successful event execution
Cross-Functional Support

Work closely with Sales, Product, Digital, and Communications teams to support marketing initiatives
Ensure clear communication and alignment across teams on project timelines and deliverables
Participate in campaign recaps and provide input on execution improvements
Performance Monitoring & Optimization

Monitor performance of campaigns and execution workflows and flag areas for improvement
Support optimization efforts by identifying inefficiencies, delays, or gaps in execution
Ensure reporting is accurate and delivered consistently to stakeholders
Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field preferred
5+ years of marketing experience in a cross-functional environment
Proven ability to manage multiple projects and deliver on deadlines with accountability
Experience supporting marketing operations, campaign execution, and cross-functional coordination
Proficiency in Microsoft Office 365 (Excel, PowerPoint, Word, Outlook)
Experience with CRM and email marketing platforms (Dynamics 365 a plus)
Strong organizational and time management skills with attention to detail
Excellent written and verbal communication skills
Ability to proactively identify issues and ensure resolution to keep projects on track
Experience working with vendors, agencies, or partner programs preferred
Ability to travel occasionally for tradeshows or events