Job Summary
BDO is seeking an innovative and motivated intern to support our digital marketing strategies. The Digital Marketing Intern supports BDO's digital presence including web, social media, and email programs while also contributing to campaign support, data management, and project coordination projects.
Job Duties
General
Serves as an internal resource to marketing professionals to help support digital marketing programs
Supports the firm brand to ensure digital marketing and communications reflect the firm's messages, positioning and visual identity
Assists with campaign support
Assists with data quality and data management projects
Web Site
Updates web sites, including content updates, imagery and search engine optimization (SEO) enhancements
Leverages existing and future CMS capabilities
Considers the needs of different end users (clients, prospects, prospective employees, etc.)
Utilizes (SEO best practices in content and web design
Supports web analytics and SEO reporting
Social Media
Supports the firm's social media accounts, including, but not limited to, Facebook, X, LinkedIn, and Instagram
Assists with content sourcing and reporting
Other duties as required
Supervisory Responsibilities
N/A
Qualifications, Knowledge, Skills and Abilities
Education:
Enrolled in a Bachelor's degree program in Marketing, or Communications, required
Experience:
Knowledge and experience with digital marketing, social media platforms, including but not limited to Facebook, X, YouTube, LinkedIn, and Instagram, preferred
Experience with web site planning, design and development, including best practices for web site design and programming, preferred
License/Certifications:
N/A
Software:
Proficient in the use of Microsoft Office Suite, required
Knowledge of CMS software, Google Analytics, MAP/ESP software, preferred
Experience with Photoshop, Illustrator and/or HTML, preferred
Language:
N/A
Other Knowledge, Skills & Abilities:
Excellent verbal and written communication and presentation skills with specific experience writing for online media
Excellent project management and organizational skills
Ability to work in a deadline-driven environment while handling multiple projects/tasks simultaneously, and managing process and service providers (internal and external) to accomplish desired results
Strong interpersonal and client service skills, consultative approach to working with marketing and client service professionals at all levels
Knowledge and experience with online metrics, analytics, tools and SEO
Capacity to understand and communicate firm business, marketplace and value proposition
Ability to serve professionals at all levels in a client-oriented, matrixed environment
Knowledge of B2B marketing strategies and tactics, and their application in a professional services organization
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Digital Marketing Intern - Summer 2026 (Multiple Locations)
BDO USA, LLP, Grand Rapids, MI, United States