Senior Analyst Web Analytics

Column Technical Services is seeking a

Senior Analyst, Marketing Science

to join our client's Marketing & Communication (M&C) team. In this role, you'll partner closely with stakeholders across the organization to answer key business questions-analyzing data, uncovering insights, presenting findings, and guiding data-driven decision-making. Your work will directly support their mission by helping connect people with the care and resources they need.

Job Requirements:

* Support high-visibility reporting workstreams, including organization-level and executive-level reporting that demonstrates Marketing's impact on institutional demand.
* Build and maintain data tables used across multiple analytics and data applications.
* Monitor and communicate performance across the M&C ecosystem using dashboards, data visualizations, presentations, and other reporting formats.
* Conduct targeted analyses to answer business questions-joining, transforming, and interpreting disparate data sources to deliver clear, actionable insights.
* Partner with Analytics, IT, and Marketing teams to build, optimize, and scale our Business Intelligence ecosystem.
* Collaborate with internal stakeholders and external agency/vendor partners, ensuring Marketing Analytics expertise is represented and applied effectively.
* Champion a hybrid service/self-service analytics model, educating peers and enabling them with tools and solutions you help create.
* Manage analytics workspaces, data refresh processes, dataflows, and ongoing improvements to data processing efficiency-including automation where possible.
* Contribute to the evolution of our data taxonomy, processes, and technical infrastructure across the organization.

Job Requirements

Minimum Security Clearance:

No Clearance

Qualifications:

-Three (3) or more years of experience working in a Marketing Analytics role.
-Experience with SQL and various downstream data applications including business intelligence tools.
-Working knowledge of common marketing data types, including web and mobile analytics, advertising analytics, and phone tracking.
-Ability to understand the context of data and apply it to inform business analysis.
-Strong verbal and written communication skills with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner.
-Intrapreneurial mindset with a focus on continuous improvement in both deliverables and processes.

Preferred Skills & Experience:
-Experience with Microsoft PowerBI, Databricks, DBT.