Director of Sales & Marketing

Are you a relationship-driven sales leader with a passion for helping families find the right senior living solution? Legacy Retirement Communities, part of Western States Lodging & Management, is seeking an experienced

Director of Sales & Marketing

to lead occupancy growth, revenue performance, and community visibility while exemplifying our

Personal Touch Culture.

This role is ideal for a confident, self-directed professional who thrives in a fast-paced environment, builds strong referral partnerships, and delivers results through consultative selling and purposeful marketing strategies.

Compensation: $60,000/year,

depending on experience, plus commissions

Benefits: Health, dental, vision, and life insurance,

401k with a company match, HSA, etc.

What You'll Do

As the Director of Sales & Marketing, you will own and lead all sales and marketing efforts for the community, including:

Sales & Occupancy Growth

Respond promptly to inbound inquiries via phone, email, and web (within 24 hours or sooner)

Qualify leads, guide families through the decision-making process, and close sales

Conduct in-person and virtual tours and manage walk-ins

Maintain a healthy, active sales pipeline using the Sales Board and CRM

Forecast occupancy and revenue through daily and weekly sales analysis

Meet or exceed budgeted occupancy and revenue goals

Track and manage move-ins, move-outs, deposits, and referral activity

CRM & Sales Standards

Maintain accurate, detailed CRM records and next-step follow-ups

Implement Personal Touch Selling Competencies and Legacy Sales Standards

Ensure consistent follow-up, pipeline progression, and reporting

Provide weekly sales plans of action using the GROW template

Marketing & Brand Visibility

Partner with the Legacy marketing team to execute community marketing plans

Support social media content, Google review strategies, and promotional materials

Assist with marketing campaigns, events, and outreach initiatives

Ensure all marketing collateral aligns with brand standards

Maintain inventory of tour kits and promotional materials

Referral & Community Outreach

Build and sustain purposeful relationships with professional referral partners

Participate in networking events, expos, health fairs, and local organizations

Track outreach activity and events in the Marketing Health Board

Serve as a central referral resource for families and professionals

Leadership & Collaboration

Collaborate with the Executive Director and department leaders to support sales efforts

Coach and support team members when applicable

Ensure the community is tour-ready, staged, and marketable at all times

Assist with sales and marketing budget management

Maintain confidentiality and compliance with company policies and licensing regulations

What We're Looking For

Proven sales and marketing experience (senior living, hospitality, or healthcare preferred)

Strong relationship-building and presentation skills

Confident communicator with excellent listening abilities

Highly organized, self-motivated, and results-driven

Comfortable working in a dynamic, on-the-go environment

Proficient with CRM systems and basic computer applications

Team-oriented mindset with a commitment to service excellence

Ability to adapt quickly, manage priorities, and drive continuous improvement

Why Legacy Retirement Communities?

At Legacy, we believe in a

Personal Touch

Culture,

building trust, delivering exceptional service, and creating meaningful connections with residents, families, and referral partners. You'll be part of a mission-driven organization that values professionalism, collaboration, and growth.

Apply today to help families find home-and help our community thrive.