Director of Sales and Marketing

Director of Sales and Marketing

Walnut Village Retirement Community is Hiring!
Full Time: Monday - Friday, with occasional weekends
Pay Range: $95,000 - $115,000 annually, plus bonus potential
Under the direction of the Executive Director, the Director of Marketing and Sales is responsible for the sales, marketing and public relations program for the community and achieving budgeted occupancy.
Detailed responsibilities:
Provides quality Customer Service efficiently to residents, families, co-workers and vendors in a manner to ensure satisfaction
Manages all aspects of the Sales and Marketing Department; including but not limited to all department budget and processing invoices to be paid
Maintain focus on goal of 100% occupancy at all times
Maintains accommodation inventory and tracks accommodation fee changes in accordance with the community budget/strategic plan
Oversees FY planning Ensures there is a plan in place and executes the plan
Initiates and oversees creating updated guestrooms
Maintains the contact tracking database by checking month end figures and assuring that completed and consistent data is entered in the Dynamics system
Assists with and has the overall responsibility for; event planning and marketing plans, responding to inquiry calls, touring, processing applications, interacting with prospects and current residents
Manages and assists all members of the department
Responsible for community outreach, local competitive market analysis, annual sales and marketing plan and external strategies and market rates
Regularly reviews market rates with Executive Director to maintain competitiveness
Provides direction, oversight and action to complete the sales process
Initiates team building and goal setting Ensures an environment of positive teamwork and trust
Works closely with Environmental Services and Maintenance departments as accommodations get prepared for new residents
Walks through the community with an eye for cleanliness and recognizes and reports all repair and housekeeping issues
Responsible for meeting established sales goals and having a focus of 100% occupancy by developing "out of the box" sales strategies and models
Evaluates customer needs and builds productive and trustworthy relationships
Source new sales opportunities and close sales to achieve monthly and annual goals
Play a key role in increasing income and revenue for the community
Negotiates with prospects, generates leads and qualifies prospects
Manages sales and provides move-in coordination
Completes home visits and encourages create follow up strategy with the sales team
Attends and participates in the weekly and/or monthly committee and staff meetings assigned by Executive Director
Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws Responsibilities include supervise Sales and Marketing staff, interview, accept and train volunteers; planning, assigning and directing work; appraising performance; addressing complaints and resolving problems
Follows and ensures department safety standards, practice body mechanic techniques and participate in campus-wide safety programs
Performs all duties in a safe and efficient manner Wears PPE/safety equipment as required for the job Reports any safety hazards and/or accidents to supervisor Follows highest standards of cleanliness
Education with Equivalent Qualifications:
Essential: Bachelor's Degree
Experience with Equivalent Qualifications: 2+ Years experience in real estate, public relations, marketing/sales Previous experience in Assisted Living, Independent Senior Living and Memory Care strongly preferred
Front Porch is an Equal Opportunity Employer. We support all aspects of diversity and provide equal employment opportunity to all employees and applicants without regard to race, color, religion, sex, marital status, national origin, age, sexual orientation, disability or status as a veteran in accordance with the applicable nondiscrimination laws. Final candidates must successfully complete a pre-employment physical, physical abilities test, drug screen and Department of Justice Criminal background clearance.