Marketing Specialist

About The Humane Rescue Alliance (HRA)
For more than 150 years, the Humane Rescue Alliance has championed the protection of animals, support for people, and service to the community. With campuses in the District of Columbia and New Jersey, along with the nation’s leading pet transport initiative, it stands as the largest and most comprehensive animal services provider in the region. Each year, HRA transforms the lives of tens of thousands of animals through rescue and adoption, humane protection, access to medical care, innovative community programs, and legislative leadership. Its broad reach and deep expertise enable HRA to reimagine traditional sheltering and address the most complex challenges facing animals and the people who love them.

Job Summary
The

Marketing Specialist

supports the Humane Rescue Alliance’s mission by executing marketing initiatives that drive engagement, awareness, and program participation. This role is responsible for supporting digital marketing efforts across key channels, including website content, email communications, and social media, while assisting in the coordination of campaigns aligned with organizational priorities. Working collaboratively across departments, the Marketing Specialist helps maintain a consistent brand voice, supports the execution of marketing campaigns, and monitors performance metrics to inform ongoing improvements. This role is focused on implementation, coordination, and content execution to support HRA’s programs, services, and community impact.

The Role: What You’ll Do

Support the execution of marketing campaigns across digital channels, including email, social media, and website content

Assist in maintaining and updating the organization’s marketing calendar in alignment with organizational priorities

Update and manage website content through the CMS, ensuring accuracy, consistency, and user-friendly navigation

Apply basic SEO best practices to digital content to improve search visibility

Support email marketing efforts, including drafting, formatting, and scheduling communications

Monitor campaign performance and compile basic reports on key metrics (e.g., engagement, traffic, email performance)

Assist in the coordination and promotion of organizational events, programs, and initiatives

Ensure all marketing materials align with brand guidelines and organizational messaging

Collaborate with internal teams to gather content and support marketing needs across departments

About You: Skills & Qualifications

Must be able to be onsite 3 days a week in our DC office including offsite events.

Strong written and verbal communication skills

Highly organized with strong attention to detail and ability to manage multiple projects

Proficiency in basic digital marketing tools (e.g., email platforms, CMS, social media platforms)

Familiarity with Google Analytics or similar tools is a plus

Collaborative team player with the ability to work cross‑functionally

Passion for HRA’s mission and commitment to supporting the human‑animal bond

Qualifications – Education & Experience

Bachelor’s degree in marketing, communications, or a related field, or equivalent experience

Minimum 2‑4 years of experience in marketing, communications, or related field

Where You’ll Work: Physical Requirements & Work Environment

This position requires regular on‑site presence at the Washington, DC campus and attendance at external events and meetings as necessary. Hybrid work scheduling is determined in coordination with the Director of Fundraising Campaigns based on departmental and organizational needs.

Regularly sits at a computer station and operates electronic equipment.

Ability to work occasional evenings and weekends in support of events or media needs.

Ability to perform physical activity associated with event setup and coordination, including lifting, carrying, reaching, stooping, and standing for extended periods.

Comfortable working around cats, dogs, small animals, reptiles, fish, and wildlife.

Due to the nature of shelter work, may be exposed to deceased, fractious, or aggressive animals; common allergens; hostile or irate persons; zoonotic or other diseases; unpleasant noises, odors, or sights; and extreme temperatures.

Benefits Overview: Humane Rescue Alliance (HRA)
At the Humane Rescue Alliance (HRA), we are committed to supporting the well‑being of our employees so they can continue making a meaningful impact for animals and the community. We offer a comprehensive and competitive benefits package designed to support your health, financial security, and work‑life balance.

Benefits Include

$0‑Cost Medical Plan Option: Access to a no‑cost employee‑only medical plan through CareFirst, making healthcare more accessible and affordable

Comprehensive Medical, Dental, and Vision Insurance: Multiple plan options available to meet individual and family needs

Flexible Spending Accounts (FSA): Pre‑tax options to help manage healthcare and dependent care expenses

401(k) Retirement Plan with Employer Support: Administered through Empower, with tools and resources to help you plan for your future

Generous Paid Time Off (PTO): Including vacation, sick leave, and holidays to support rest and work‑life balance

Employee Assistance Program (EAP): Confidential resources to support mental health, wellness, and life challenges

Commuter Benefits (WMATA SmartBenefits): Pre‑tax transit benefits for metro, bus, and eligible commuting expenses

Professional Development & Training Opportunities: Including Fear Free Certification and ongoing learning initiatives to support career growth

Flexible Work Environment (Role‑Dependent): Opportunities for hybrid or flexible scheduling based on position and operational needs

Employee Discounts & Perks: Discounts on pet adoptions, veterinary products, and partner offerings

Equal Opportunity Employer
HRA is committed to being an Equal Opportunity Employer, and does not discriminate because of race, color, creed, gender, religion, national origin, disability, age, pregnancy, genetic predisposition or carrier status, marital status, citizenship status, or sexual orientation. Accommodation will be provided to qualified individuals requiring them.

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