Marketing Associate

Please see Special Instructions for more details.

External applicants should use the WMU - Application.

Internal applicants should use the WMU - Internal Application.

Posting Summary
College

College VP University Advancement-DIV

Executive Area

Executive Area VP University Advancement

Department

Department University Advancement

Posting Number

Posting Number S1600P

Job Type

Job Type Full Time, Regular

Pay Type

Pay Type Nonexempt/Hourly

Pay Grade

Pay Grade D

Campus Location

Campus Location WMU-Kalamazoo - East Campus

Salary Range

Salary Range Pay is commensurate with qualifications and experience, combined with an excellent benefits package.

General Summary
Coordinates and executes marketing and communications projects, supporting engagement, fundraising, and stewardship goals. Oversees daily project workflows, creates and manages social media content, and writes and edits alumni and donor stories for email, web, and social channels. Collaborates with internal teams and campus partners to deliver timely, accurate, and brand-aligned communications.

Major Duties

Manages day-to-day workflow projects across the department, including intake, timelines, task assignments, routing, and approvals. Tracks progress, resolves bottlenecks, and ensures on-time, on-brand deliverables. Coordinates with designers, writers, videographers, and campus partners from concept to completion.

Develops and schedules social media content to support alumni engagement, donor recognition, and Advancement campaigns. Monitors interactions, escalates issues as needed. Identifies real-time engagement and storytelling opportunities. Ensures content aligns with brand and accessibility standards.

Researches, interviews, writes, and edits alumni stories, donor spotlights, and student features for email, web, and social media. Creates recognition and stewardship content that strengthens alumni and donor connections to the University. Supports writing for campaigns, events, and initiatives, ensuring clear, accurate, and on-message communications.

Tracks and reports on social media, email, and campaign performance. Identifies trends and recommends improvements to boost effectiveness and reach. Supports data-informed decisions for marketing strategies.

Supports surveys, focus groups, and research to understand alumni and donor audiences. Summarizes findings and contributes insights to inform campaign planning and content development.

Supports budget tracking, scheduling, procurement card reconciliation, and logistics for donor and alumni events. Maintains organized project files, content calendars, and documentation. Provides general operational support to the marketing team as needed.

Minimum Qualifications

Bachelor’s degree in related field from an accredited institution.

Two years’ relevant experience.

Excellent written and verbal communication skills.

Ability to collaborate with cross-functional teams.

Experience creating engaging content for a variety of audiences and platforms.

Proficient in marketing technologies, including email marketing platforms, content management systems, and social media management tools.

Strong project management and organizational skills.

Ability to manage multiple projects simultaneously and meet deadlines.

Knowledge of marketing and communications best practices, trends, and emerging technologies.

Additional Position Information

This is a two-year terminal position, with the potential of renewal.

Western Michigan University offers generous benefits to its employees including health, dental, vision, life and disability insurance, retirement, and tuition discount for the employee and tuition remission for eligible dependents. To access information about the specific benefits available for this position, go to:

https://www.wmich.edu/hr/enrollment-staff .

Physical requirements and working conditions

Office or other indoor work with minimal physical demands such as occasionally lifting or moving materials less than 25 pounds.

Work is generally performed in a well-lit, temperature-controlled indoor environment with occasional exposure to the outdoors or any number of elements.

Supplemental Questions
Required fields are indicated with an asterisk (*).

* Do you have a bachelor's degree in a related field from an accredited institution?

Yes
No

* Do you have two years of relevant experience?

Yes
No

* Do you have excellent written and verbal communication skills?

Yes
No

* Do you have the ability to collaborate with cross-functional teams?

Yes
No

* Do you have experience creating engaging content for a variety of audiences and platforms?

Yes
No

* Are you proficient in marketing technologies, including email marketing platforms, content management systems, and social media management tools?

Yes
No

* Do you have strong project management and organizational skills?

Yes
No

* Do you have the ability to manage multiple projects simultaneously and meet deadlines?

Yes
No

* Do you have knowledge of marketing and communications best practices, trends, and emerging technologies?

Yes
No

Documents Needed To Apply

Required Documents

Cover Letter

Resume

List of References

Optional Documents

Other

WMU is an Equal Opportunity/Affirmative Action Employer. Minorities, women, veterans, individuals with disabilities and all other qualified individuals are encouraged to apply.

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