Paid Media Specialist

Paid Media Specialist

The Paid Media Specialist drives performance across primary and secondary ad channels, develops full-funnel strategies, and guides the growth of junior team members. This role blends hands-on campaign execution with strategic thinking, Al-powered workflows, and cross-channel measurement. The successful candidate is equally comfortable launching a Performance Max campaign, debugging a server-side tracking setup, running a client QBR, and prompting an LLM to automate a reporting task.
Channel Focus

Primary channels:
Google Ads (Search, Performance Max, Demand Gen, Shopping, YouTube, Display)
Meta Ads (Advantage+ Shopping, Advantage+ App, Lead Ads, Sales, Awareness)
Microsoft Ads / Bing Ads (Search, Shopping, Performance Max, Audience Network)
Secondary channels:
TikTok Ads (Spark Ads, Shop Ads, Smart+ campaigns)
Linkedin Ads (Sponsored Content, Lead Gen Forms, Conversation Ads, Accelerate campaigns)
Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display, DSP basics)
Emerging channels such as Reddit Ads, Pinterest, Apple Search Ads, and connected TV as client needs arise
Expectations

Contribute actively to the team's collective knowledge by sharing industry insights, platform updates, and learnings from tests
Assign and complete tickets through ASSIST with clear documentation and timely follow-through
Respond to questions and requests in dedicated team channels within reasonable turnaround times
Monitor and support newly launched accounts (live for less than 3 months)
Monitor and support accounts handled by Campaign Managers who are 0 to 6 months into their tenure
Monitor and support any account flagged as needing extra attention, including:
Reviewing overall account performance and flagging risks early
Sharing clear recommendations and a proposed action plan with the CM
Adding value to conversations and client discussions tied to these accounts
Running structured account audits covering strategy, tracking, creative, and landing pages
Lead Continued Learning sessions for the team
Build strategy for, launch, and optimize campaigns across T1, T2, and T3 accounts
Responsibilities

Campaign strategy and execution
Plan, launch, and analyze paid media campaigns across all account types: ecommerce, lead generation, subscription, and SaaS
Own T1, T2, and T3 account work across Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, Linkedin Ads, and Amazon Ads
Build full-funnel strategies that combine prospecting, retargeting, and retention
Design and run structured creative testing, including script-based UGC briefs, Al-assisted variants, and platform-native formats
Client communication and escalation
Monitor dedicated client Slack channels and add value on opportunities, issues, brainstorming, questions, strategies, and risky ideas
Escalate issues to leadership for your own accounts and for accounts of team members you support
Respond to emails and Slack threads on technical questions in team channels or when tagged in client channels
Include hypotheses and action plans in every performance update rather than waiting for the next reporting cycle
Technical problem solving
CallRail tracking and implementation
Zapier, n8n, and Make workflows for lead forms, offline conversions, and CRM sync
Google Tag Manager and server-side GTM
Cross-channel tracking and attribution setup
Google Merchant Center and Meta Commerce Catalog
Product feed structure and optimization
Report Garden and any reporting platforms the team adopts
Audits and quality assurance
Run ad hoc audits covering strategy, opportunities, tracking, and optimizations for:
New accounts
Accounts operated by new Campaign Managers
Struggling accounts
Accounts that need to scale
Support new business by researching opportunities and running audits for potential clients
Review T2 and T3 campaign builds before launch
Audit tracking setups across CTM, Meta Pixel and CAPI, Google tags and
Enhanced Conversions, GA4, and consent mode
Contribute to dashboards and automated alerts that flag underperformance early
Team development
Support teammates with questions and strategy ideas (a lead must approve strategy recommendations on T2 and T3 accounts)
Mentor new hires on platform fundamentals, internal processes, and client communication
How success is measured
Performance outcomes on your own accounts (hitting or beating KPIs agreed with the Account Strategist and client)
Quality of audits and recommendations provided to supported accounts Speed and clarity of technical problem solving in team and client channels Growth of the junior team members you mentor
Contribution to internal knowledge, templates, and automation that raises the floor for the whole team