Senior, Search Engine Optimization

Senior, Search Engine Optimization Specialist

We're a data-obsessed marketing and analytics agency in downtown Orlando, driven by a relentless pursuit of'more'—for our clients and ourselves. Our people are our differentiator, fostering a unique, award-winning culture that champions disruptive thinking and work-life balance. We're not corporate—we're better, and hopefully, you'll learn why!
The Senior, SEO Specialist is responsible for driving organic growth and search visibility for a portfolio of clients by developing and executing data-driven SEO strategies. This role serves as a primary point of contact for clients, leading meetings, delivering actionable insights, and ensuring all work aligns with client goals and quality standards. The Senior, SEO Specialist combines technical expertise, including content optimization, schema markup, and site health troubleshooting, with strong analytical and communication skills to track performance, report on results, and continuously improve client satisfaction. As search evolves, this role also plays a key part in staying ahead of emerging trends, including Generative Engine Optimization (GEO) and AI-driven search visibility.
Major Responsibilities:
Lead and manage partner SEO strategies, monitor KPIs and goal funnels
Stay up to date with search engine algorithm updates
Daily monitoring of important KPIs for SEO channel, including both internal and external data
Perform advanced keyword research to help guide content strategy
Provide recommendations to partners, execute, and manage strategies for content development in coordination with SEO goals - general and keyword specific
Lead link building efforts and work with outreach specialist to ensure a successful off-page link building strategy
Perform routine site audits for partners to identify technical SEO fixes and work within CMS (or with web developers) to ensure that website changes are QA'd and working as expected
Provide web analytics as needed to understand and diagnose performance shifts over time
Requirements:
Strong interest in Online Marketing and Analytics
Strong analytical mindset with an ability to think outside the box
Experience working with data and the ability to present insights in a clear and actionable way
Ability to work in a fast-paced team environment
Excellent written, verbal, and visual communication skills
Education & Experience:
Ideal BA/BS degree in Mathematics, Information Systems, Statistics, Economics, Marketing, Business, or related discipline
2+ years performing search engine optimization, preferably in an agency or multi-client environment
Strong working knowledge of GA4, Google Search Console, and SEO platforms such as SEMRush, Ahrefs, and Screaming Frog
Experience with Looker Studio or similar dashboard and reporting tools
Familiarity with schema markup, technical SEO troubleshooting, and content optimization
Experience with GEO or AI search visibility a plus
Both A/B testing experience and web analytics a plus
What does Net Conversion have to offer?!
Competitive salary Paid medical at the base tier for the employee only All the standard medical, dental, vision options Unlimited PTO 60% STD at no cost to the employee 7 weeks Paid Parental leave after 1 years of service Supplemental product options such as critical illness, cancer, hospital, life, and more 4% 401k Match Optional/flex Hybrid work from schedule for those employees in our Orlando FL, Chicago IL or Charlotte NC office Wellness Initiatives Summer Fridays (office closes at 2pm) Pet Benefits 3, 5 & 10 year anniversary milestone gifts
Net Conversion does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Net Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at jobs@net-conversion.com.