Marketing Manager II

Job Title

Marketing Manager

Location

Any US

Duration

Through 2025

Job Description
Role Summary/Purpose:

The Marketing team will collaborate on and execute marketing initiatives to help us grow CareCredit and other pet offerings through our relationship with Independent Pet Holdings (IPH).

This position will report to the AVP, Client Marketing - Pet Insurance and Investments and work closely with cross-functional teams to execute B2B and B2B2C marketing strategies that drive consumer acquisition and usage of the CareCredit credit card and IPH's suite of pet offerings.

A key focus will be supporting creative joint marketing opportunities that incorporate financing, pet insurance, and other products.

We’re proud to offer you choice and flexibility. In these roles, our way of working allows you to have the option to work from home, near one of our hubs or come into one of our offices.

Occasionally you may be required to commute to our nearest office for in‑person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities

Partner with VP, Client Marketing and AVP, Client Marketing – Pet Insurance and Investments to drive campaigns that drive pet insurance sales through client partnerships and investments.

Collaborate on campaigns to drive CareCredit sales within IPH ecosystem of insurance brands and pet solutions.

Work closely with analytics and finance to track campaign analytics.

Manage creative agencies to produce and execute campaigns, coordinating creative briefs, campaign kick‑offs, project management of marketing collateral, assets and campaigns.

Submit creative projects through Workfront project management platform, and work closely with the client Performance Marketing team to execute and track marketing campaigns.

Coordinate the Insurance & Investments Marketing budget, submitting PO requests, trafficking invoices and payments, updating the overall budget with forecasts and actuals.

Create and update PowerPoint presentations with campaign analytics and results.

Work closely with the CareCredit Pet/Vet leadership team to execute strategies for comprehensive campaigns highlighting CareCredit and IPH value propositions.

Work closely with Sales and cross‑functional teams to support integrated marketing strategies that drive engagement and collaboration from retailers to meet company goals.

Support ACE team/cross‑functional engagement to integrate IPH products into client cross‑sell initiatives.

Perform other duties or special projects and/or business‑wide initiatives as needed.

Qualifications / Requirements

Bachelor’s degree or 2+ years of equivalent work experience in the Financial Services field.

Minimum of 2 years Marketing experience with the ability to handle multiple initiatives at once.

Ability to travel up to 30%.

Workfront Experience.

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