eCommerce Email Specialist

Allegiant eCommerce Email Specialist
The eCommerce Email Specialist will support the Allegiant Marketing and Operations teams by building and driving the Allegiant Email Program. This position assists in building an automated and measurable personalized email program working with partners across the enterprise to create email campaigns that will resonate with our customers. This role develops and works with stakeholders to define requirements and makes them actionable, understands our customer demographics and what is important to them, has a strong grasp of the industry / field and what tools can be used to increase the effectiveness of our campaigns. The right candidate approaches email from a quantitative perspective, knows how to scale successful initiatives and can execute or assist in all areas of email development.

Job Duties

Build, launch, test and analyze simple to highly advanced email campaigns.

Monitor and develop best practices for email marketing, testing / quality assurance, campaign performance, CAN SPAM compliance, data security and privacy and ADA / ACAA compliance.

Own end-to-end creation of global email campaigns (list segmentation, copy, wireframes, testing, etc.).

Develop'smart' automated emails leveraging internal resources and external tools to reengage customers and drive conversions.

Execute and report on A/B testing / multivariate testing to ensure campaigns meet business goals.

Anticipate business needs and ensure that tracking, data collection, and segmentation is suited to fit developing business requirements.

Identify and prioritize potential issues and oversee their resolution.

Assist & support IT and BI teams in managing data between internal systems and the messaging platform.

Ensure timeliness and accuracy of the data to facilitate marketing needs for personalization, near real-time price-points, and other data driven communications.

Enable the BI team to receive timely and accurate email performance data for marketing dashboards.

Support leadership team member insights on email performance.

Other duties as assigned.

Physical Requirements

The Physical Demands and Work Environment described here are a representative of those that must be met by a Team Member to successfully perform the essential functions of the role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role. Office - While performing the duties of this job, the Team Member is regularly required to stand, sit, talk, hear, see, reach, stoop, kneel, and use hands and fingers to operate a computer, key board, printer, and phone. May be required to lift, push, pull, or carry up to 20 lbs. May be required to work various shifts/days in a 24-hour situation. Regular attendance is a requirement of the role. Exposure to moderate noise (i.e. business office with computers, phones, printers, and foot traffic), temperature and light fluctuations. Ability to work in a confined area as well as the ability to sit at a computer terminal for an extended period of time. Some travel may be a requirement of the role.

Essential Services Provider Allegiant as a national air carrier is deemed an essential service provider during declared national and state emergencies. Team Members will be required to report to their assigned trip or work location during national and state emergencies unless prohibited by local, state or federal order.

EEO Statement

We welcome all individuals from varied backgrounds and experiences to apply. Our company values the unique perspectives and talents that each person brings to our team.

Equal Opportunity Employer: Disability/Veteran

$65,000 - $82,000 a year

Full Time Benefits

Profit Sharing

Medical/Dental/Vision/Life/ Disability Insurance

Medical Travel Reimbursement

Legal, Identity and Pet Insurance

401K with an employer match

Employee Stock Purchase Plan

Employee Assistance Program

Tuition Reimbursement

Flight Benefits

Paid vacation, holidays, and sick time

Part Time Benefits

Profit Sharing

Medical Travel Reimbursement

Legal, Identity and Pet Insurance

401K with an employer match

Employee Stock Purchase Plan

Employee Assistance Program

Tuition Reimbursement

Flight Benefits

Sick time

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