Web Marketing Manager III: 25-05128

Primary Skills

Marketing-Expert

Wordpress-Expert

A/B Testing-Intermediate

Conversion rate optimization (CRO)-Expert

Key Performance Indicator (KPI)-Intermediate

Contract Type: W2

Duration: 6 months

Location: Plano, TX (Hybrid)

Pay Range: $48 - $52 Per Hour

JOB SUMMARY
We are seeking a Senior Digital Marketing Strategist with a minimum of 6 years of experience in web or digital marketing, ideally in eCommerce or SaaS domains. The candidate will drive business growth by analyzing digital acquisition performance, creating actionable insights, and optimizing digital customer journeys. The role entails leveraging data and project management skills to lead digital marketing initiatives, enhancing web experiences using HTML, CSS, and Javascript, and fostering a data-driven culture within the organization through effective testing methodologies.

JOB REQUIREMENTS

Develop and execute strategies to increase online sales and conversions.

Optimize landing pages, checkout flows, and user journeys.

Conduct

A/B testing

and recommend UX improvements.

Work with

WordPress CMS

to manage landing pages and campaign content.

Make minor HTML, CSS, and JavaScript customizations when needed.

Collaborate with developers and designers to enhance site performance.

Monitor

campaign performance, web traffic, and conversion rates.

Use analytics dashboards (Google Analytics, Hotjar, etc.) to gain insights.

Track

KPIs

and recommend optimizations based on data.

Work closely with

marketing, product, and development teams

to execute digital campaigns.

Manage multiple projects related to website and campaign optimization.

Ensure all digital initiatives are completed

on time and within scope.

MUST HAVE SKILLS

6+ years

of experience in

digital marketing, E-commerce, or growth marketing.

Proven experience with

CRO, A/B testing, UX, and KPI tracking.

Strong knowledge of

WordPress CMS

(Drupal experience also acceptable).

Basic

HTML, CSS, JavaScript

skills (not a coding-heavy role).

Experience with

Google Analytics, Hotjar, or similar analytics tools.

Background in

E-commerce or B2B SaaS

is highly preferred.

Ability to manage

multiple projects

and work with cross-functional teams.

Industry Experience Required
Prior experience in eCommerce and/or SaaS business environments is highly preferred.

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