Influencer & PR Marketing Specialist Job at TP-Link North America, Inc. in Irvin

About Us

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

Overview

At TP-Link Systems Inc., we’re scaling our Enterprise Networking Business Unit (ENBU), including Omada (business networking) and VIGI (security & surveillance solutions).

Omada is one of TP-Link's fastest-growing business units, directly competing with industry leaders. We’re hiring an Influencer & PR Marketing Specialist to own and build this function in the U.S. — from influencer partnerships to media outreach.

There’s no legacy program here. No playbook.

That’s the opportunity. If you want to execute, learn fast, and actually own outcomes, this role gives you that

What You’ll Own

Influencer Marketing (KOL)

Identify and outreach to influencers across YouTube, reddit, LinkedIn, and tech communities

Run campaigns end-to-end: briefing, coordination, approvals, and execution

Manage relationships with creators and ensure deliverables are hit

Track performance (engagement, reach, conversions) and report results

Continuously test what works and refine the strategy

Collaborate with Product Managers, Product Marketing, and Designers to develop Review Guide and other materials for media use.

Public Relations (PR)

Draft and coordinate press releases and product announcements

Support media outreach and build relationships with industry publications, either directly or through our cooperating agency.

Pitch stories and secure product/media coverage

Monitor PR performance and campaign impact

Product Launch Support

Support go-to-market campaigns for Omada and VIGI products

Work cross-functionally with marketing, product, and global teams

Ensure consistent messaging across channels

Requirements

What We’re Looking For

Must-Haves

Self-starter mentality — you take initiative without being told

Comfortable working in a fast-paced, evolving environment

Bachelor’s degree in Marketing, Communications, Business, or similar

Strong communication skills (written + verbal)

Highly organized and able to manage multiple projects

Nice-to-Have (Not Required)

Internship or experience in influencer marketing, PR, or social media

Interest in tech, networking, smart home, or B2B products

Experience working with content creators or media outlets

Basic understanding of campaign metrics and reporting

Who This Role Is For

Recent grads who want real ownership, not just support work

Early-career marketers (0–3 years) looking to build hands-on experience

People who thrive in less structured, build-as-you-go environments

What You’ll Get

Direct ownership of a high-impact marketing function

Exposure to global product launches and strategy

Fast learning curve and visibility with leadership

Growth opportunity as the team expands, direct access to leadership

Please provide sample work of influencer videos you managed end-to-end that showcase your strongest results (e.g., contents that performed exceptionally well or went viral)

Benefits

The salary range for this role is $70,000–$120,000, depending on experience and interview performance

Typical leveling for this role:

$70,000–$90,000: Early-career candidates (recent graduates or up to ~1 year of experience)

$90,000–$120,000: Junior-Mid-Level candidates (approximately 2–3 years of relevant experience)

Other Benefits

Fully paid medical, dental, and vision insurance (partial coverage for dependents)

Contributions to 401k funds

Bi-annual reviews, and annual pay increases

Health and wellness benefits, including free gym membership

Quarterly team-building events

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.

Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.