SEO & Digital Marketing Specialist

About The Company

Industrial Access (IA), IA Mechanical (IAM), and IA Bulk (IAB) are specialized divisions of a multi-craft industrial services contractor with 25+ years of experience serving industries including power generation, pulp & paper, petrochemical, cement, mining, and manufacturing across North and South America.

Position Overview
We are seeking a data-driven SEO & Digital Marketing Specialist to lead inbound marketing efforts across three growing divisions. This role will own organic search visibility, paid acquisition, website performance, and digital lead generation. Reporting to the Director of Business Development and partnering with division leadership, this individual will play a key role in building and optimizing our digital marketing engine to generate high-quality inbound leads. This is a highly visible role with the opportunity to make a measurable impact across multiple business lines.

Key Responsibilities
SEO & Organic Growth

Develop and execute SEO strategies across multiple websites and service lines

Conduct keyword research and optimize content for targeted industries and markets

Monitor rankings, traffic trends, and competitor activity

Paid Media & Lead Generation

Manage Google Ads campaigns, including search, display, and retargeting

Optimize campaigns for cost per lead (CPL), ROI, and conversion performance

Test and refine targeting, messaging, and bidding strategies

Website Performance & Analytics

Track and analyze website performance, user behavior, and conversion funnels

Identify opportunities to improve conversion rates and user experience

Deliver regular reporting on SEO, paid performance, and lead generation metrics

Content & Digital Strategy

Partner with internal teams and external vendors to align content with SEO strategy

Support development of landing pages, case studies, and digital assets

Ensure consistency in messaging and brand presence across platforms

Collaboration & Growth Initiatives

Work closely with Business Development and division leadership to align marketing efforts with business goals

Collaborate with a Marketing Coordinator and external partners (e.g., web/marketing vendors)

Continuously test and optimize campaigns to drive measurable growth

Qualifications
Required

3+ years of experience in SEO and digital marketing

Hands-on experience with Google Ads and campaign management

Strong understanding of SEO best practices, keyword strategy, and analytics

Experience using tools such as Google Analytics and Google Search Console

Ability to analyze data and translate insights into actionable recommendations

Preferred

Experience in B2B and industrial construction industries

Familiarity with CRM platforms and lead attribution

Experience working across multiple brands or business units

What We’re Looking For

Self-starter who can manage multiple priorities across business lines

Strong analytical and problem-solving skills

Ability to communicate performance insights to non-marketing stakeholders

Collaborative mindset with a focus on results

What We Offer

Competitive salary + performance-based incentives

Health, dental, and retirement benefits

Opportunity to build and shape digital marketing across multiple divisions

Established brand with 25+ years of industry reputation

Apply: If you’re a results-driven SEO specialist who thrives in a fast-paced, growth-oriented environment, we’d love to hear from you.

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