Fractional Go-To-Market (GTM) Consultant

Fractional Go-To-Market (GTM) Consultant
Job Type:

Contract

Work Arrangement:

Fully Remote (U.S. based) - Part-time (10-15 hrs./week) - 4-6 month period

Compensation:

$150.00-$250.00 per hour

Overview
The Fractional Go-To-Market (GTM) Consultant will build and operationalize a scalable GTM function while leading high-impact product launches. This role is both strategic and hands-on, focused on establishing repeatable processes, driving cross-functional alignment, and enabling internal teams to independently execute future launches. This is a high-visibility engagement with immediate impact, ideal for someone who thrives in fast-paced, build-from-scratch environments and has a strong track record of delivering successful B2B SaaS product launches.

Duties

Build and implement Revive's GTM operating model and launch playbook, including launch tiering, RACI frameworks, templates, checklists, readiness criteria, and post-launch measurement.

Lead 2–3 major product launches end-to-end, partnering closely with Product, Product Marketing, Sales, Customer Success, and Support.

Conduct structured post-launch retrospectives and continuously refine the GTM playbook based on insights and performance data.

Coach and upskill cross-functional teams to ensure GTM ownership transitions in-house by the end of the engagement.

Integrate AI tools into GTM workflows (e.g., content creation, market research, retrospective analysis, enablement) and document these processes to establish AI-native practices.

Deliver a comprehensive final playbook, templates, and documentation to support long-term, self-sufficient execution.

Requirements

8+ years of experience in GTM leadership, including experience in fractional or consulting roles.

Proven success leading end-to-end B2B SaaS product launches, including execution and program management—not just messaging.

Experience building GTM processes from the ground up in companies of similar stage and scale.

Strong coaching and enablement skills, with the ability to transfer knowledge and build internal capability.

Demonstrated ability to work cross-functionally across Product, Marketing, Sales, Customer Success, and Support teams.

Hands-on experience leveraging AI tools in marketing/GTM workflows, with the ability to train others on implementation.

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