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Marketing Manager

Keller Executive Search, Providence, RI, United States


Marketing Manager

Our client, a multi-market media company with operations spanning the Midwest and Northeast, is seeking a Marketing Manager to lead audience development and brand marketing for its Rhode Island operations. This role is responsible for growing readership, subscriber engagement, and event attendance across the company's print and digital products in the New England market.
The successful candidate will bring creativity, analytical rigor, and a strong understanding of modern audience marketing techniques to a respected regional media brand.
Key Responsibilities
Develop and execute marketing campaigns to grow audience and subscriber base
Manage email marketing, social media, and content distribution strategies
Lead promotional planning for live events, awards programs, and signature publications
Analyze audience data and engagement metrics to refine marketing efforts
Manage marketing budget and external vendor relationships
Partner with editorial on content promotion and audience insights
Support sales enablement through marketing collateral and lead generation