Marketing & Audience Engagement Coordinator

## DescriptionMarketing & Audience Engagement Coordinator***Metro Market Media - Northeast Georgia*****Location:** Gainesville, GAMetro Market Media, a leader in local media and marketing solutions, is committed to helping our communities thrive. With a portfolio that includes The Times of Gainesville, Forsyth County News, Dawson County News, specialty publications, and the much-anticipated “Best of” awards and events, we also provide cutting-edge digital marketing services through Metro Market Media Agency.The Marketing & Audience Engagement Coordinator plays a key role in strengthening the connection between Metro Market Media’s newspaper brands and their communities across digital, print, and in-person platforms. This position supports marketing campaigns, drives audience growth strategies, and leads brand-building initiatives to expand readership and engagement. Working collaboratively across editorial, sales, and marketing teams, the Coordinator ensures that Metro Market Media’s publications maintain a strong, authentic, and results-driven presence in the community they serve.**What You Will Do*** Actively monitor and respond to comments, questions, and interactions on branded and marketing social media content to foster audience engagement, build community, and grow follower bases across all platforms* Develop, create, and schedule branded social media content, including posts, short-form video, and integrated marketing campaigns to promote the value of local journalism, drive audience growth, and increase brand awareness* Provide strategic guidance and coaching to newsroom staff on social media best practices, content optimization, and audience engagement techniques* Plan, coordinate, and represent Metro Market Media at branded and community events such as expos, festivals, and award programs to strengthen audience relationships and expand reach* Collaborate with editorial, sales, and marketing teams to develop and enhance audience engagement initiatives across all platforms, including newsletters, websites, and mobile apps* Monitor, analyze, and report on audience analytics, engagement metrics, and campaign performance to identify growth opportunities and inform strategic decisions* Assist in developing strategies to increase subscriptions, readership, and digital audience engagement* Contribute to the development of marketing plans and go-to-market strategies under the direction of the management* Maintain a positive, professional, and responsive public presence for each publication, delivering excellent customer service across all audience touchpoints* Stay current on marketing trends, audience growth tools, and industry best practices to continuously improve campaign effectiveness and engagement* Perform other duties as assigned by the management**What We Offer*** Comprehensive Benefits: Health, dental, vision, FSA, HSA, life insurance, and more.* Time Off: PTO package, including company-paid holidays.* Culture of Success: Join an energized, passionate team with a flexible and fun workplace## Qualifications**What We Are Looking For*** Bachelor’s degree in Marketing, Communications, Journalism, or a related field preferred* Minimum of 2 years of experience in marketing, audience engagement, social media management, or a related role* Strong understanding of digital marketing principles, social media platforms, analytics tools, and audience engagement strategies* Demonstrated ability to develop and execute marketing campaigns across multiple channels* Excellent written and verbal communication, storytelling, and interpersonal skills* Strong project management and organizational skills with the ability to manage multiple priorities and deadlines* Proficiency with marketing tools and platforms (e.g., email marketing software, social media scheduling tools, Google Analytics, or similar)* Ability to work independently and collaboratively in a fast-paced, deadline-driven environment* Photography, videography, and Spanish language skills are preferred but not required* Familiarity with the principles and values of journalism and community engagement**Work Environment & Physical Demands*** Work is primarily performed in an office environment with frequent travel to community events and local offices, sometimes after normal business hours or on weekends* Regularly required to sit, stand, talk, hear, and use hands to operate standard office and multimedia equipment* May occasionally lift and/or move up to 25 pounds (e.g., event materials, displays, or camera equipment)* Exposure to a variety of indoor and outdoor environments during events and community activities**Additional Requirements*** Must be available to work occasional evenings and weekends to support events or community activities* Must maintain a valid driver’s license and have reliable transportation for travel to local events and office locations
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