Design Lead, Website Optimization, Lead Gen

Design Lead, Lead Generation

Glendale, CA (Onsite - 5 days/week)

Salary starts at $135,000+

We're looking for a

Design Lead, Lead Generation

to own the strategy, design, and performance of high-impact digital experiences that convert prospects into

sales leads.

This is a

hybrid leadership and hands-on role , ideal for someone who thrives both as a

people leader and individual contributor . You'll lead a small team while actively designing and optimizing

bespoke landing pages, lead capture flows, and conversion experiences

that directly drive revenue outcomes.

You'll play a critical role in improving how digital experiences perform - continuously refining and optimizing landing pages to increase conversion rates and lead quality.

What You'll Do

• Own the

end-to-end design and optimization

of lead generation experiences, including landing pages, forms, and conversion flows
• Create and refine

bespoke landing pages

designed to increase conversion rates and drive

sales-qualified leads
• Apply

conversion rate optimization (CRO)

best practices across layout, hierarchy, messaging, and CTAs
• Continuously test and iterate - running

A/B and multivariate experiments

to improve performance
• Use analytics and user behavior insights to improve both

lead quality and volume
• Work hands-on in

Figma and Webflow

to design, build, and deploy experiences quickly

What We're Looking For

• 5+ years of experience in

UX/UI or digital design , with a strong focus on

lead generation and conversion-driven work
• Proven track record of designing landing pages and flows that improve

conversion rates
• Strong hands-on experience with

Webflow

(building and deploying, not just designing)
• Advanced proficiency in

Figma , including systems-based design and prototyping
• Deep understanding of

CRO, A/B testing, and performance-driven design
• Experience using data and analytics to inform design decisions
• Experience working cross-functionally and, ideally, with external development partners
• Prior experience leading or mentoring designers

Nice to Have

• Experience in

multi-location, franchise, or service-based business models
• Familiarity with

home services, home improvement, or lifestyle brands
• Experience in fast-paced, in-house or agency environments
• Exposure to tools like

Google Analytics, Hotjar , or similar platforms