Corporate Communications Strategist

Corporate Communications Strategist

The Corporate Communications Strategist partners with internal stakeholders to create and execute high-impact, compelling communications plans that help drive engagement, support revenue goals, and enhance our customer and employee experience.
This role is crucial in creating internal and external communications that support our business goals and strengthen our brand through effective storytelling. Implements strategies to achieve the goals for the organization and communications. Implements, revises, and sustains policies, procedures and programs. Typically works on projects and initiatives that span 3 – 12 months.
Principal duties include:
Supporting the development, socialization and implementation of multi-channel, multi-audience strategic communications plans that align with Goodwill's priorities.
Delivering clear, researched, and consistent business communications on topics like company announcements, leadership communication, presentations, multimedia, scripts, key messages, and talking points.
Contributing to and helping manage the enterprise-wide corporate communications editorial calendar.
Designing and delivering corporate communication campaigns that use storytelling to strengthen the Employer Value Proposition and employees' understanding of how they contribute to Goodwill's mission.
Leading elements of media relations efforts, including cultivating relationships with media, messaging development, media training, organizing press conferences, etc. Proactively monitoring and researching the day-to-day news cycle and media landscape to identify just-in-time topics in pursuit of media coverage.
Working collaboratively with members of the Marketing team to consult and integrate communications strategies into campaigns.
Providing event support across the organization through communications delivery, managing logistics and representing the brand onsite.
Managing agency support relationships on projects as assigned.
Tracking and reporting content effectiveness metrics to stakeholders, as well as continually monitoring, analyzing and tuning messaging to maximize impact.
Planning and managing own work to reliably complete routine job responsibilities and special assignments.
Solving problems of moderate to advanced complexity; able to identify root cause, interpret data and resolve issues.
Understanding and applying professional principles and skills within area of specialization to modify processes to resolve situations.
Championing Goodwill's community engagement initiatives and serving as an ambassador for Goodwill in the wider community.
Responsible for completing other duties/responsibilities as assigned.
Requirements include:
Two years of college education or experience equivalency, and a minimum of 3 years' experience.
Proven experience working collaboratively and managing communications initiatives from conception to execution and evaluation, including reporting, for a large-scale and diverse organization.
Exceptional written and verbal communication skills, with the ability to create clear, concise, and compelling messaging for a variety of audiences.
Proficiency with Associated Press style copy writing and editing, presentation and reporting skills.
Familiarity with utilizing a diverse array of communication channels, including digital platforms, social media, email, print, and internal communications tools, to effectively convey messages and engage targeted audiences.
Proficiency with Microsoft Office 365 Suite, SharePoint, digital communications and measurement systems, intranet platforms, content management systems, and related technologies.
Core cultural competencies include:
Customer Focus: Independently anticipate and meet customer needs, while searching for ways to improve customer service. Internalize customer feedback, and follow up with customer to ensure problems are solved by providing innovative ideas to meet their future needs.
Values Differences: Seeks out the diverse perspectives and talents of others, striving to work effectively with others who have different perspectives, backgrounds or styles. Behave with sensitivity towards differences in cultural norms, expectations, and ways of communicating. Challenge stereotyping or offensive comments.
Communicates Effectively: Shares information and updates with others, while ensuring a clear, concise and professional communication through reports, documentation, written and other communications. Listens with interest to what others have to say.
Situational Adaptability: Demonstrates flexibility of responses to different situations through adapting to the changing needs, conditions, priorities or opportunities. Monitors how well an approach is working to see if a change is needed, recognizing cues that suggest a change in approach or behavior is needed.
Drives Results: Demonstrates a strong drive to achieve meaningful results, through driving tasks to successful completion and closure. Sets high standards for own performance, showing determination in the face of obstacles and setbacks.
Ensures Accountability: Takes responsibility and ownership for successes and failures in own work. Monitors progress of performance and changes approach accordingly, following through on commitments.
Physical/sensory demands include:
Ability to remain stationary for sustained periods of time; ability to move about to accomplish tasks; must be able to operate a computer or similar technology, which typically involves substantial motions of wrist, hands and/or fingers; visual acuity to perform activities such as preparing data, operating equipment or review thoroughness of work; ability to communicate with others and exchange information. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
In addition to compensation, we offer a competitive benefit program that may include medical, dental, vision, short and long-term disability, life insurance, retirement plan, paid time off (PTO) and more. The specifics of each benefit package will vary depending on factors such as full or part time jobs, contracted, temporary, or other job categories.
Equal Opportunity Employer
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.