The Field Marketing Manager II is responsible for supporting Aramark’s clients with product innovation, merchandising and promotions. This role serves as a liaison between Aramark’s Marketing team and client’s account locations, ensuring that client and consumers’ needs are met, while adhering to Aramark standards.
Job Responsibilities
Conduct Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis
Strategic Planning, Innovation and Creativity: Develop Marketing Plans; create new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction
Sales Support: Develop and execute annual campaigns, including oral and written presentations, to various target groups; support Business Development with Request For Proposal (RFP) responses, sales presentations and Client Business Reviews (CBRs)
Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, and social media marketing
Build Relationships with clients, organization department heads, subgroups and community groups
Prepare to adapt to changing job duties as needed to meet commitments
Qualifications
At least 3 years of product, marketing and/or merchandising experience
People management experience with at least 2-3 direct reports
Bachelor’s degree or equivalent experience in business or marketing
Proven ability to increase sales and measure ROI of program implementation
Proactive and assertive in identifying and capturing growth opportunities with creative and strategic thinking
Excellent interpersonal skills including presentation, public speaking, and client interaction skills
Proficient in social media and MS Office products to accomplish work tasks
Valid driver’s license and vehicle
At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
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Field Marketing Manager II
Aramark, Bentonville, AR, United States