Content Creator / Social Media Specialist

Crack Corn Ltd. is the proud maker of Puffy Pop, an award-winning ultra-premium puff corn snack. Recognized as the "Most Innovative New Snack," our product offers the deliciousness of popcorn without the inconvenience of kernels or hulls. Based in Ohio, Puffy Pop is widely loved and available both online and in retail locations across the United States. We are dedicated to creating exceptional snack experiences for our customers nationwide.

About the Role
Puffy Pop is looking for a creative, hands-on Content Creator and Designer who can help us grow on TikTok and across social media. This is not just a design job - you’ll be filming, editing, posting, building campaigns, and sometimes being on camera.

If you understand what makes content perform and can bring ideas to life across video, graphics, email, and AI-assisted tools, this role offers a high level of creative ownership.

What You’ll Do

Film and create TikToks, Reels, and other short-form content

Edit videos and photos using Adobe tools (Premiere Pro, Photoshop, etc.)

Be comfortable appearing on camera when needed

Design graphics for social media, ads, promotions, and campaigns

Create and design email blasts and social media (graphics + layout + basic copy)

Plan and execute creative campaigns across social, email, and web

Manage and grow our social media accounts (TikTok, Instagram, Facebook, LinkedIn)

Use Generative AI tools (for content ideas, visuals, captions, and workflow efficiency)

Come up with content ideas and stay on top of trends

Shoot product photos (equipment and setup provided)

Collaborate with the team on creative direction and campaigns

Maintain consistent branding across all platforms

Assist with website visuals and updates as needed

Stay current with industry trends and best practices in graphic design, social media, and video production.

Other duties as assigned

Typical Day-to-Day

Filming and editing short-form content

Designing graphics or email campaigns

Posting and scheduling content

Brainstorming new ideas and trendsReviewing performance and adjusting strategy

What We’re Looking For

Experience creating social media content (especially TikTok)

Experience with email marketing platforms (Mailchimp, Klaviyo, or similar is a plus)

Familiarity with Generative AI tools (e.g., ChatGPT, Midjourney, Adobe Firefly, etc.)

Comfortable on camera and able to represent the brand

Creative, reliable, and able to execute quickly

Strong communication and ability to collaborate

What You Must Submit

Links to social media accounts you’ve managed or contributed to

Examples of video content (TikTok, Reels, or similar)

Portfolio or samples of graphic design work

(Optional) Examples of email campaigns or creative work

Bonus If You Have

Experience growing social media accounts

Product photography experience

Understanding of analytics and performance metrics (social + email)

Physical Requirements

Some light physical work (event setup, moving equipment)

Ability to lift up to 25–50 lbs occasionally

Why This Role
You’ll have a direct impact on how our brand shows up across social, email, and digital platforms. This is a fast-paced, creative role where strong ideas and execution matter.

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