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Head of Product Marketing & Sales Enablement

AC Lion Digital Executive Search, New York, NY, USA

Pay: $175,000-$220,000/yr

Job type: Full Time


Role: Head of Product Marketing & Sales Enablement (B2B SaaS / MarTech)

Compensation range: $175,000 – $220,000 base + equity + benefits, commensurate with experience

Location: on-site NYC (Manhattan)

OPPORTUNITY OVERVIEW

We’re partnering with a high-growth marketing technology company that is transforming how brands connect real-world engagement to digital customer experiences. The platform is already used by a significant portion of the Fortune 500, powering large-scale campaigns across retail, media, sports, and enterprise organizations.

THE ROLE

As Head of Product Marketing & Sales Enablement, you will own how the company’s product is translated into clear, compelling, and repeatable messaging for the market.

This is a hands-on leadership role at the intersection of product marketing and sales enablement , responsible for building the systems and narratives that power go-to-market execution. You will partner closely with Sales, Product, and Customer teams to ensure the company moves from reactive content creation to proactive, structured GTM leadership, with a strong focus on clarity, simplicity, and repeatability.

While creative direction and storytelling are important, this role is not a brand/consumer marketing, producer or content-first position - it is fundamentally about driving product understanding, sales effectiveness, and revenue impact .

KEY RESPONSIBILITIES

  • Own product positioning, messaging, and narrative development, ensuring clarity across all audiences, and how it supports the full customer lifecycle from prospecting through expansion.
  • Serve as the single point of ownership for brand, voice, and visual identity, ensuring consistency across all customer touchpoints.
  • Partner closely with Sales, Product, and Customer teams to translate complex capabilities into clear, compelling narratives that resonate with enterprise buyers.
  • Drive sales enablement, including development of scalable decks, pitches, and customer-facing narratives
  • Build and scale a high-performing content engine, enabling consistent delivery of sales decks, marketing assets, web content, and customer-facing experiences.
  • Establish systems and frameworks that move the organization away from ad hoc content creation toward repeatable, scalable processes.
  • Lead the company’s approach to AI-enabled content workflows, leveraging new tools to increase speed and output while maintaining premium quality.
  • Oversee and develop a cross-functional team spanning content, product marketing, and design.

WHO YOU ARE

  • 8–12+ years of experience in product marketing, content leadership, or related roles within B2B SaaS, MarTech, or technology environments.
  • A proven ability to translate technical products into clear positioning, messaging, and enterprise-ready storytelling.
  • Strong track record of owning sales enablement and go-to-market execution , not just messaging strategy.
  • A track record of operating in high-growth, fast-paced environments, ideally where you’ve built or scaled content systems.
  • A strong sense of design and storytelling, with the ability to guide creative direction and maintain a high bar for quality.
  • Comfort operating as a player-coach, balancing strategy with hands-on execution when needed.
  • Familiarity with or strong interest in AI-driven content workflows and tools.
  • Hands-on, player-coach mindset and a high bar for quality.

WHAT'S COMPELLING

  • Opportunity to step into a mission-critical role with direct impact on revenue and go-to-market success.
  • High visibility across leadership and influence on how the company is positioned in the market.
  • Chance to build and scale a modern product marketing function from the ground up.
  • Work on a product already adopted by leading global brands and enterprise customers.

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