Role: Director of B2B Marketing & Sales Enablement
Company: Small size / High Growth B2B MarTech platform
Compensation range: $175,000 – $220,000 base + equity + benefits (no bonus component), commensurate with experience
Location: On-site NYC (Manhattan)
APPLICANTS PLEASE READ:
This role is not for corporate communications, MBA students, or long-term consultants (over one year). Applications will only be considered from candidates currently at (or within 1 year) small scale high growth companies in sales enablement and B2B marketing roles. Thank you.
OPPORTUNITY OVERVIEW
We’re partnering with a high-growth marketing technology company that is transforming how brands connect real-world engagement to digital customer experiences. The platform is already used by a significant portion of the Fortune 500, powering large-scale campaigns across retail, media, sports, and enterprise organizations.
THE ROLE
As Director of B2B Marketing & Sales Enablement (also known as Trade Marketing), you will own how the company’s product is translated into clear, compelling, and repeatable messaging for the market.
This is a hands-on leadership role at the intersection of B2B product marketing and sales enablement , responsible for building the systems and narratives that power go-to-market execution. You will partner closely with Sales, Product, and Customer teams to ensure the company moves from reactive content creation to proactive, structured GTM leadership, with a strong focus on clarity, simplicity, and repeatability.
Core function: driving product understanding, sales effectiveness, and revenue impact with aesthetic excellence in sales marketing materials.
KEY RESPONSIBILITIES
- Own B2B marketing positioning, messaging, and narrative development, ensuring clarity across all audiences, and how it supports the full customer lifecycle from prospecting through expansion.
- Serve as the single point of ownership for brand, voice, and visual identity, ensuring consistency across all customer touchpoints. High level of aesthetic sensibility for marketing materials, deck creation, one-sheets.
- Partner closely with Sales, Product, and Customer teams to translate complex capabilities into clear, compelling narratives that resonate with enterprise buyers.
- Drive sales enablement, including development of scalable decks, pitches, and customer-facing narratives.
- Build and scale a high-performing content engine, enabling consistent delivery of sales decks, marketing assets, web content, and customer-facing experiences.
- Establish systems and frameworks that move the organization away from ad hoc content creation toward repeatable, scalable processes.
- Lead the company’s approach to AI-enabled content workflows, leveraging new tools to increase speed and output while maintaining premium quality.
- Oversee and develop a cross-functional team spanning content, product marketing, and design.
WHO YOU ARE
- Solid mid-career experience in product marketing, content leadership, or related roles within B2B SaaS, MarTech, or technology environments. Only current experience at small scale / high growth companies will be considered.
- A proven ability to translate technical products into clear positioning, messaging, and enterprise-ready storytelling.
- Strong track record of owning sales enablement and go-to-market execution , not just messaging strategy.
- A track record of operating in high-growth, fast-paced environments, ideally where you’ve built or scaled content systems.
- A strong sense of design and storytelling, with the ability to guide creative direction and maintain a high bar for quality.
- Comfort operating as a player‑coach, balancing strategy with hands‑on execution when needed.
- Familiarity with or strong interest in AI-driven content workflows and tools.
- Hands‑on, player‑coach mindsetand a high bar for quality.
WHAT'S COMPELLING
- Opportunity to step into a mission‑critical role with direct impact on revenue and go‑to‑market success.
- High visibility across leadership and influence on how the company is positioned in the market.
- Chance to build and scale a modern product marketing function from the ground up.
- Work on a product already adopted by leading global brands and enterprise customers.