Content Strategist/UX Writer

If this sounds like you (or someone in your network), feel free to apply or drop your resume on guru@ledelsea.com

Functions

Write clear, user-friendly content for the products, including microcontent for UI language, email and notification template messages, etc.

Support development of user personas and user journey maps for new provider types and county agency users

Collaborate with State Content Strategists and UX Writers to ensure consistency with existing content standards.

Partner with UX, design, and product teams to align messaging

Ensure all content and writing use plain language and are accessible to diverse user groups.

Support content and writing for multi-language requirements (Spanish, Somali, Hmong considerations).

Conduct user interviews with licensing staff to understand current processes and pain points.

Create user journey maps for providers navigating initial license application processes.

Adapt product language across contexts (onboarding, errors, confirmations).

Develop workflow maps showing current and future State processes for new license types.

Collaborate with State UX strategists to ensure content consistency across existing and new functionality and alignment with design standards.

Participate in user research and usability testing to validate copy.

Research and document accessibility considerations for providers with varying technical skill levels.

Qualifications, Skills, and Experience

Minimum years of experience in Content Strategist and UX Writer roles: 10-12 Years

Minimum # of projects completed in Content Strategist and UX Writer roles: 4-5

Local to MN is required with on-site/hybrid requirement as per client requirements. Government sector experience good to have. Salesforce prior experience good to have.

Demonstrated expertise in UX writing and content strategy.

Strong writing skills with demonstrated experience creating clear, user-focused content.

Demonstrated ability to work with complex organizational environments and multiple stakeholder groups.

Demonstrate the ability to align content with business goals and user needs.

Knowledge of accessibility standards and inclusive design principles.

Experience with design/prototyping tools (Figma preferred, Sketch, InVision), content collaboration tools, usability testing platforms.

Experience working with government users, regulated industries, or public sector projects preferred.

Experience with content development and writing strategies for multi-cultural or multi-language user bases preferred.

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