Marketing Manager LATAM

Marketing Manager — LATAM

Rain is hiring a Marketing Manager — LATAM to localize and scale our go-to-market across Latin & South America. You'll be the region's first dedicated marketer, collaborating with BD and Global Marketing (NYC) to grow Rain's partnerships with scaled crypto apps, neobanks, fintechs, and regional banks. This is a full-stack B2B role: you'll refine target account lists, shape the narrative for the region, and run the mix—events, content, partner marketing, market-specific activations, product marketing/sales collateral, paid campaigns, and PR.
You'll operate as an IC at first while building a foundation (competitive research, localized messaging, playbooks, and repeatable programs), with the possibility to hire specialized freelancers/agencies and full-time staff over time. You'll collaborate closely with HQ (NYC) to keep the brand consistent, while tailoring for local realities.
What You'll Do

Regional GTM & planning. Build the LATAM marketing plan tied to pipeline and revenue targets; define objectives, budgets, and quarterly calendars
Target account strategy. Partner with BD leadership to refine ICPs and named account lists; run ABM campaigns and outreach plays by segment (exchanges, neobanks, fintechs, banks)
Partner & field marketing. Design co-marketing with strategic partners (announcements, case studies, webinars, in-person events); equip BD with region-ready plays
Localization & product marketing. Translate and adapt messaging, proof points, one-pagers, pricing narratives, and demos for local buyers; maintain a regional message house
Content for the region. Produce market-specific explainers, regulatory primers, and customer stories that educate enterprise buyers on onchain payments
Events & activations. Own LATAM event strategy (flagship conferences, roadshows, private roundtables); drive pre/during/post programs and measurable ROI
Comms & PR. Coordinate regional PR/earned moments with HQ comms and agencies.
Measurement. Be accountable for pipeline influence in-region; report insights and iterate quickly
Enablement. Build regional sales decks, talk tracks, objection handling, and case studies
Agency & vendor management. Source and manage regional specialists (events, creative, PR, translators, etc.)
Feedback loop. Bring market signal (customer pain, regulatory shifts, competitors) back to HQ to sharpen Rain's overall strategy
What We're Looking For

7–10 years in B2B marketing, with meaningful time operating in LATAM fintech, payments, or adjacent infrastructure
Comfortable starting from first principles, creating clarity, and shipping programs solo before scaling
Strong grasp of ABM and how marketing fuels enterprise deals; you set KPIs and own outcomes
Can translate technical concepts (stablecoins, on-chain payments, APIs, compliance) into clear value for executives and product leaders
Full professional proficiency in Spanish; Portuguese strongly preferred. Strong written skills for localization
Cross-functional partner. Thrives working with BD, Product, Legal/Compliance, and Design across time zones
Practical fluency with CRM/marketing automation, analytics, and AI content/translation workflows
Based in LATAM (or ability to frequently travel to the region); willing to travel ~25–40% for partners and events
Nice To Have, But Not Mandatory

Track record building B2B marketing plans 0→1
Experience marketing to banks and regulated institutions in LATAM
Network among regional media, communities, and event organizers
Experience commissioning original research or market surveys for credibility and demand gen
Managed external agencies and built small, high-leverage teams
Things That Enable A Fulfilling, Healthy, And Happy Experience At Rain:

Unlimited time off

Unlimited vacation can be daunting, so we require Rainmakers to take at least 10 days off.
Flexible working

We support a flexible workplace. If you feel comfortable at home, please work from home. If you'd like to work with others in an office, feel free to come in. We want everyone to be able to work in the environment in which they are their most confident and productive selves. New Rainmakers will receive a stipend to create a comfortable home environment.
Easy to access benefits

For US Rainmakers, we offer comprehensive health, dental, and vision plans for you and your dependents, as well as a 100% company subsidized life insurance plan.
Retirement goals

Plan for the future with confidence. We offer a 401(k) with a 4% company match.
Equity plan

We offer every Rainmaker an equity option plan so we can all benefit from our success.
Rain Cards

We want Rainmakers to be knowledgeable about our core products and services. To support this mission, we issue a card for our team to use for testing.
Health and Wellness

High performance begins from within. Rainmakers are welcome to use their card for eligible health and wellness spending like gym memberships/fitness classes, massages, acupuncture - whatever recharges you!
Team summits

Summits play an important role at Rain! Time spent together helps us get to know each other, strengthen our relationships, and build a common destiny. Expect team and company off-sites both domestically and internationally.