Creative Marketing Manager (Meta focus) - Storyby

Creative Marketing Manager In Storyby

SkelaR — Ukrainian venture builder, which builds international tech businesses. Together with co-founders, we are assembling strong teams to win in global markets.
Today in Skelar, there are a dozen businesses in various niches — from EdTech to marketplaces. These are companies that enter the TOP startup and product company ratings of Ukraine, occupy the highest shelves in AppStore, and develop platforms used by millions of people. And we are also featured in TechCrunch, Wired, and other global media.
We are proud of our strong team of 1300+ experts who have great expertise and ambitious goals. Our people are the most valuable asset of the company, so we choose to build businesses with the best talents on the market.
We are now looking for a Creative Marketing Manager in Storyby.
Storyby — entertainment tech-company that turns original ideas into stories in novels, vertical films, and immersive audiobooks. More than 10 million people in the world read, watch, and listen to our content.
In the Storyby ecosystem, there are three products:
DramaShorts — streaming vertical cinema with 1 million fans monthly (own production in Europe and the USA)
AlphaNovel — a platform for novels and immersive audiobooks with a library of more than 20,000 works
StorybyWriter — publishing platform for more than 25,000 authors. We screen the strongest stories for DramaShort
We are looking for someone who will turn our bestsellers into viral advertising strategies and lead the creative development of AlphaNovel in Meta.
Your work will be based not on standard marketing pains, but on a deep understanding of the content: you will analyze our top novels as separate products, developing a unique visual strategy for each one that will ensure a stable success rate of creatives.
Joining the team now means:
Being a strategic owner of the direction: you will have full carte blanche to develop the Meta channel, where your decisions will directly impact business scaling and budgets
Working on a large scale: you will own the Meta source for a product with more than 6 million audience and help us massively scale budgets
Working in a zone of constant creative drive: your product is content that is constantly updated. Instead of promoting one feature, you will work with new plots, genres, and emotional hooks every week
Influencing a top product: AlphaNovel is in the TOP-3 for recognizability in its niche, and you will have a direct impact on its strategic development in Meta
Your responsibilities will include:
Building a creative strategy: analyzing content (books, novels), identifying growth points for Meta/Web, and forming a systematic vision for marketing
Full cycle of creative creation: from daily idea generation and script writing to setting up design tasks and monitoring execution
Analytics and hypotheses: deep analysis of our own launches and performance of individual titles. You must understand why one book "flies" while another does not
Managing the "creative factory": systematizing brainstorms, prioritizing backlog ideas, and ensuring the necessary capacity for large budgets
Cross-functional interaction: close work with the Growth Manager, media buyers, and designers for quick implementation of insights
What is important to us:
Experience in Performance Marketing: you clearly know what CPA, CTR, and Success Rate are, and you can manage these metrics through creative
Analytical and strategic thinking: the ability to see the system behind chaotic actions and build plans based on numbers
Autonomy and ownership: we are looking for a person who makes decisions and takes responsibility for the Meta area
English (B2): ability to work with English-speaking content
Adaptability: we grow quickly, so the strategy can adapt on the fly — it is important to maintain focus
It will be an advantage:
Experience in building or mentoring a team
Love for storytelling
Experience in Creative Writing: ability to create texts that hook from the first second
Besides businesses, we are developing the Skelar foundation, which was created by company employees. Within the initiative, we create and fund projects that help overcome the consequences of war and restore Ukraine.
SkelaR foundation — a charitable foundation created by company employees. Within the initiative, we create and fund projects that help overcome the consequences of war and restore Ukraine.
SkelaR — an environment for self-realization for people who are able to create successful companies. We call such companies the next big everything. We believe in their power and scale.
We plan to continue developing tech businesses, conquering global markets, and working for the victory of Ukraine.
For this, we have created all possible opportunities within our venture builder:
8 infrastructure teams that help businesses with any questions: from recruitment and communications to finance and legal issues
A community of founders who have already launched more than one business and can share practical experience
Internal clubs for professional directions: marketing, development, finance, recruiting
Trainings, courses, attending conferences
Medical insurance, corporate doctor
Let's build the next big everything together!