Product Marketing Manager (Mid-level, Portfolio Products)

About Schneider Innovations

Schneider Innovations is a U.S.-based brand group focused on

Health and Safety–oriented products , with established businesses across medical consumables, personal protective equipment, and related healthcare categories. We operate a multi-brand, multi-channel portfolio serving both consumer and institutional markets in North America and Europe, supported by mature capabilities in manufacturing, global supply chain, and commercialization.
As our portfolio continues to scale across categories, brands, and channels, we are strengthening our

front-end product judgment capability

to improve product selection quality, sharpen early positioning decisions, and reduce low-confidence products entering development.
About the Role

We are hiring a

Product Marketing Manager (Mid-level)

to own

product- and category-level market judgment

for assigned product areas.
This role operates at the

front end of the New Product Development (NPD) process , where early market and positioning decisions have the highest leverage. The focus is not on campaign execution or research support, but on helping the organization make

clear, defensible decisions about what products to build, how to position them, and which opportunities are not worth pursuing .
This is a

judgment-oriented PMM role

with real accountability for early go / no-go recommendations and portfolio focus, operating under defined category and scope boundaries.
Core Responsibilities

Own market and category-level understanding for assigned product areas across the product lifecycle, supporting informed product and portfolio decisions
Conduct market research, competitive analysis, and user insight synthesis to evaluate new product opportunities and market fit
Support early-stage product definition by clarifying target customers, core use cases, value propositions, and positioning logic
Provide clear, evidence-based go / no-go recommendations during product selection and definition stages
Define product positioning, key selling points, and differentiation prior to development commitment
Establish pricing logic and commercial positioning rationale in partnership with cross-functional teams
Translate product and technical concepts into clear, market-relevant language that supports cross-functional alignment and decision-making
Create and maintain core product marketing deliverables, including market requirement summaries, positioning frameworks, and Feature–Benefit–Proof structures
Collaborate with Marketing, Sales, and E-commerce Operations on go-to-market direction, including launch scope, channel focus, and success metrics
Partner with Product Development, R&D, Supply Chain, and Quality teams to validate feasibility, cost structure, and execution constraints
Support product launch planning by contributing market judgment and trade-off recommendations, not just research inputs
Review post-launch performance to evaluate positioning effectiveness, go-to-market assumptions, and early lifecycle signals
Translate post-launch learnings into recommendations for product iteration, portfolio pruning, or future product development
Escalate initiatives when scope, complexity, or investment risk exceeds defined category-level decision thresholds
Requirements
Qualifications

Experience
Bachelor’s degree or above in Business, Marketing, Engineering, Economics, or a related field (or equivalent practical experience)
3–6 years of experience in Product Marketing, Product Management, Category Management, or closely related roles
Experience working with consumer products, medical consumables, PPE, health & safety products, or comparable product categories
Demonstrated ability to analyze markets, assess differentiation, and form clear product judgments
Skills & Ways of Working
Comfort operating with incomplete information and taking responsibility for recommendations
Strong written and verbal communication skills, able to articulate product logic clearly to cross-functional teams
Ability to connect market insights to product scope, positioning, and commercial logic
Willingness and ability to say “no” to product ideas and explain why
AI Tools & Augmented Decision-Making

Comfortable using AI-powered tools as part of daily work, including market research, competitive analysis, and insight synthesis
Able to apply AI tools to structure thinking, explore alternative hypotheses, and pressure-test product and market assumptions
Experience building repeatable AI-assisted workflows to improve research depth, speed, and decision quality is a strong plus
Language

Fluency in written and spoken Chinese (Mandarin) is required
This role works closely with China-based product, operations, and supply-chain teams. Clear Chinese communication for documentation, alignment, and execution is a core requirement.
Benefits
What We Offer

Competitive, market-aligned base salary based on experience and scope
Performance-based bonus tied to product and portfolio impact
Comprehensive health, dental, and vision insurance
401(k) with employer match
Tenure-based PTO and holidays
Employee discounts on company products
Potential business travel opportunities to China and Asia regions
Visa sponsorship opportunities, including H-1B and employment-based Green Card sponsorship, for qualified candidates
How We Work

We value

early clarity over late correction .
Market insight is expected to inform decisions early
PMM contributes judgment and recommendations—not just research
Cross-functional collaboration is built on clear ownership and fast feedback
Decisions favor learning speed and signal quality over excessive process
You will have:
Clear ownership over market-facing inputs within defined scope
Direct influence on product and go-to-market decisions
Support when surfacing risks, misalignment, or low-confidence opportunities
Growth & Career Path

This role sits at the intersection of Product, Market, and Commercial strategy.
Strong performers may grow into:
Senior Product Marketing roles
Product Management roles
Portfolio or segment ownership
Broader product or go-to-market leadership roles
Advancement is based on

impact, judgment quality, and consistency , not tenure.