Brand Manager

WHAT WE DO:At Made by Mary, we create pieces as unique, beautiful, and special as your story. Though our jewelry is beautifully simple, each piece embodies what's meaningful to you and connects you to your most precious memories, people, and milestones.We have a passion for customer-first creativity, high performance, brand building, customer service, quality, and storytelling. Since 2013, we've grown from a side project to a team of artisans, designers, problem solvers, creators, and original thinkers. We show up for each other, work hard, play hard, and put our whole hearts into what we do.WHAT YOU'LL DO:As Brand Manager you are the connective tissue between Mary's creative vision and everything the team produces. You own the brand execution of its voice, its visual standards, its strategic direction campaign to campaign and tasks to tasks. You translate founder instinct and vision into briefs that a creative team can execute from. You protect the team from ambiguity and protect Mary's vision from dilution.You are a strong supporting copywriter. You take a headline or a brand direction and build the full copy ecosystem around it. Mary owns the overarching messaging and H1s but you translate that into the captions, body copy, email messaging, and launch copy that make a campaign actually drive. You will run the approval process so that Mary sees finished work at the right moment, not throughout production. And you will build the systems that mean this team does not depend on any one person to function.Brand strategy and guardianshipOwn and evolve the brand execution in partnership with Mary and the VP of MarketingBuild and maintain brand guidelines detailed enough for offshore teams to work from without additional briefingQC all creative output for brand consistency before it reaches Mary or publishesProactively flag when creative direction is drifting or a brief is too vague to produce good workDevelop and document brand voice so copy can scale across the team and external resourcesCreative brief writingOwn the creative brief template and brief process for every campaign and launchRun a weekly brief session with Mary to capture creative direction before production begins — one session, one brief, locked before work startsWrite briefs that include strategic context, audience, visual direction, copy, deliverable specs, and revision parametersEnsure offshore designers have everything they need to execute without ad hoc communicationCampaign and launch managementOwn the monthly creative calendar in alignment with the VP of Marketing's campaign strategyManage the end-to-end campaign workflow from brief through to published assetsRun the approval process — Mary reviews at defined checkpoints, not throughout productionOwn the brief, attend when brand judgment is needed on setCopywriting and brand voiceWrite campaign copy, social captions, email messaging, and launch copy based on Mary's direction and brief alignment Review and edit all copy before it goes to Mary or publishesBuild a brand voice guide comprehensive enough that a new hire or offshore resource could write to itTeam and resource managementManage the Design Lead and Social Operator day-to-day — one clear direction, one brief, no conflicting inputQC offshore designers for volume production — social asset variants, templates, ad creative, post-productionManage the freelance CD relationship for shoot days and coordinate photographers and stylistsFlag capacity issues before they become launch problemsWHAT WE'RE LOOKING FOR:Non-negotiable3–6 years as a Brand Manager, Creative Lead, or equivalent in-house brand role at a DTC, beauty, lifestyle, or consumer brandProven brief-writing ability — you have written creative briefs that went directly to designers or offshore teams, not just to agencies who did the translation for youExperience working directly with a founder, owner, or highly visionary creative leader and a track record of making that relationship workStrong copywriting ability: You have written campaign copy, captions, or brand voice work you are proud of. Bring samples.Experience managing external or offshore creative resources — agencies, freelancers, or offshore design teamsProject management: You are understand the resource planning, the time it takes to complete a task, and how make execution based decisions based on team timelines and shifting priorities utilizing a PM toolStrong preferenceBackground in beauty, skincare, wellness, jewelry, or adjacent DTC categoryExperience building or maintaining brand guidelines — not just inheriting a finished systemPhotoshoot experience — you have briefed shoots, been on set, and understand pre and post-production workflowComfort writing briefs for offshore teams across time zonesUseful but not requiredHands-on design skills — Figma, Canva, or Adobe suitePaid social creative experience and platform literacyExperience managing or mentoring creativesWHAT WE OFFER:Accrual-based PTOMedical, dental, and vision insurance401(k) with company matchEmployee discountProfessional development opportunities