Brand PR Specialist

Brand PR Specialist
In-Office:

Based full-time at CELSIUS® Headquarters in Boca Raton, FL

Travel Requirements:

This position requires up to 15% domestic travel.

People Management Responsibilities:

No

Role Type:

Full‑Time

Position Overview
Celsius Holdings, Inc. is seeking a Brand PR Specialist to support U.S. earned media strategy and execution across a multi‑brand portfolio including CELSIUS, Alani Nu, and Rockstar Energy. Reporting to the Senior Director, Brand PR, the role will focus on driving high‑impact earned media and earned social coverage tied to sports, athletes, artists, entertainment, partnerships, and cultural moments. The specialist will ensure the brands show up in culture with relevance, credibility, and consistency while aligning with brand and marketing priorities.

Requirements

3+ years of experience in PR/communications with national consumer brand experience (Sports/culture/CPG/retail/entertainment a plus).

Proven ability to drive earned media outcomes across high‑profile launches or tentpoles.

Demonstrated ability to incorporate AI technology into the PR and communications workflows. Strong competency in ChatGPT, Copilot, Claude; tool fluency preferred.

Experience developing partnerships across creators, brands, and/or licensed/IP with clear results.

Strong writing, narrative‑building, and stakeholder management skills; confident in fast‑moving environments.

Experience managing agencies and navigating complex cross‑functional partner groups.

Strong writing and media relations skills.

Experience securing earned media.

Passion for sports, culture and entertainment.

Core Competencies

Relentless drive to maximize opportunities and succeed.

Positive energy that inspires confidence and leadership among peers and partners.

Consumer‑first mindset.

Strong storytelling, creativity and the imagination to solve challenges in unique ways.

Attention to detail and high‑quality work output.

Ability to translate cultural trends into PR opportunities.

Strong project management and prioritization skills.

Comfort working across multiple projects under tight deadlines with high‑visibility initiatives.

Collaborative, one‑team approach.

Responsibilities

Develop and lead the earned + shared media and partnership approach across the annual marketing calendar, aligned to brand priorities, campaign objectives, and business goals.

Translate campaign priorities into newsworthy narratives and partnership ideas that build relevance and momentum.

Provide strategic counsel to cross‑functional partners to ensure PR and partnerships are designed to drive cultural impact and campaign performance.

Strategy & Planning

Lead national media relations end‑to‑end, including management of agency pitching, relationship‑building, press outreach, and rapid response to inbound inquiries.

Create & review all core communications assets (press releases, media alerts, talking points, spokesperson Q&A, briefing docs) to ensure clear, consistent messaging.

Partner with Social, Media and Creative leads to turn campaign ideas into shareable moments optimized for earned pickup and social velocity, including PR‑forward experiential moments when relevant.

PR & Earned Media Execution

Execute PR strategies that generate national, local, and earned social media coverage.

Develop and pitch proactive PR‑driven stories.

Build relationships with key media.

Draft press materials and media briefs.

Content & Storytelling Development.

Translate marketing initiatives into compelling narratives.

Support always‑on storytelling pipeline.

Ensure brand voice consistency.

Cross‑Functional Collaboration

Partner with Brand Marketing, Partnerships and Influencer teams.

Support athlete and artist partnerships and activations.

Coordinate closely with internal stakeholders to ensure alignment on messaging, timing, and amplification strategies.

Act as a liaison between PR, marketing, and external partners to streamline execution.

Support integration of PR into 360 campaign planning from ideation through execution.

Align PR with key launches and campaigns.

Media Monitoring & Reporting

Track and analyze media coverage.

Report on performance and insights.

Analyze sentiment, message pull‑through, and competitive share of voice.

Develop recaps and post‑mortem reports with actionable insights.

Leverage monitoring tools to inform proactive storytelling opportunities.

Identify trends and opportunities.

What Success Looks Like (First 6‑12 Months)

Consistent earned media coverage across campaigns.

Strong media relationships.

High‑quality storytelling.

Measurable earned media growth.

Benefits

Comprehensive Medical, Dental & Vision benefits.

Long‑ and short‑term disability.

Life insurance.

10 vacation days per year subject to accrual policy.

11 company‑paid holidays.

401(k) with company match.

Identity theft and legal services.

The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors, such as work location, job‑related knowledge, skills, qualifications, and experience. Celsius is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. We believe strongly in fostering a safe, fair and respectful work environment. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please reach out to careers@celsius.com.

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

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