Product Marketing Manager

Do you want to be a part of our Brand & External Communications team?

Are you looking for a new challenge?

Partner with the best
As a Production Solutions, Marketing Communications Advisor, you will shape and activate the brand, communications, and marketing engine that drives growth for OFSE’s priority products and solutions. You will blend product marketing, demand generation, external communications, brand stewardship, and strategic planning to accelerate pipeline, enhance OFSE’s positioning, and strengthen commercial readiness. You will translate complex OFSE technologies into compelling value propositions and partner with COE and regional teams to deliver high‑impact integrated campaigns that elevate OFSE’s external profile and commercial impact.

As a Marketing Communications Advisor, you will be responsible for:
Strategy

Partnering with OFSE Product Line leadership, Strategy, Sales, and Technology to align BMEC strategies with segment growth priorities

Providing strategic counsel on customer‑ and audience‑led best practices to evolve marketing and communications activities

Supporting campaign and activity prioritization, pipeline target setting, and marketing resource allocation with COE teams

Product Marketing & Demand Generation

Translating segment growth priorities into integrated multi‑channel campaigns (ABM, nurture, paid media, digital, webinars/events)

Leading go‑to‑market planning for product and solution launches in partnership with COE teams

Developing differentiated value propositions, messaging frameworks, and competitive narratives

Building buyer personas and end‑to‑end buyer journeys with product management and technology teams

Developing campaign briefs and orchestrating delivery with BMEC COE and regional teams

Ensuring alignment between campaign messaging, PL priorities, and enterprise narrative

Partnering with COE on testing, optimization, and data‑led improvements

External Communications & PR

Defining, maintaining, and activating the OFSE external narrative aligned with enterprise brand strategy

Supporting PR COE with insights and content for media, trade outlets, and industry influencers

Developing proactive earned and owned story pipelines (technology milestones, customer value stories, partnerships, sustainability impacts)

Supporting case studies, customer references, thought leadership, and signature OFSE stories

Supporting segment‑specific issues/crisis communications

Shaping executive visibility for segment leaders with COE

Metrics, Performance & Insights

Establishing KPIs for campaigns, content, and communications (MQL to SQL, SOV, sentiment, engagement)

Leveraging COE dashboards to track ROI, attribution, and pipeline impact

Analyzing content performance, launch effectiveness, message recall, and enablement adoption

Providing insights to refine value propositions, GTM plans, and communication strategies

Brand & Content Governance

Ensuring consistency of brand, tone, and messaging across all content and campaigns

Partnering with COE content, marketing, and creative teams to manage editorial calendars and content quality

Maintaining governance processes for asset creation, creative reviews, and content prioritization

Fuel your passion

Hold a Bachelor’s degree in marketing, business, or a related field

Bring 5+ years of B2B marketing experience in an industrial or technical engineering environment

Have knowledge of oil & gas upstream markets, technologies, and drivers (preferred)

Understand B2B value chains and client drivers

Demonstrate experience managing marketing projects, marketing technology systems, and analytics

Bring strong storytelling and communication skills

Be able to coordinate multiple projects and manage multiple stakeholders

Show flexibility, willingness to learn, and the ability to drive alignment across teams

Work in a way that works for you
This role is in general hours (8AM – 5PM)

Working for you

Contemporary work-life balance policies and wellbeing activities

Comprehensive private medical care options

Safety net of life insurance and disability programs

Tailored financial programs

Additional elected or voluntary benefits

Communications Advisor - Comm Business Partner

Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

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